Janet Petrillo manages the U.S. business development and marketing functions of global law firm Kennedys. Learn more about her and her career path in this installment of Women Who Wow.

What do you love most about what you do?

Having worked in the legal profession for more than 25 years, the one constant (and what keeps me energized) is the challenge of working with the lawyers. They’re smart, talented, autonomous, successful, critical thinkers. I simply love being around them! Every day my job is to move the needle on building the business – on almost any front I can. Though I am not a fee earner, I am a valued business advisor. And as a former partner in a consulting firm, this is a role I cherish.

What do you think is the key for success in a role like yours?

There are so many factors to success working in a law firm, but I would say first and foremost is being authentic. In being my authentic self, I am able to establish relationships with the attorneys and my business service colleagues that are based on trust and honesty. I have a strong desire to have an impact, and this is the only way I know how. Fortunately, it resonates in the professional service partnership environment. Ask anyone who knows me, I am a terrible liar!

Any advice to young women who want to succeed in the workplace?

It’s so important to understand from where a lawyer is coming and anticipate his/her/their response. Don’t be afraid to ask questions at the outset. I think sometimes women are hesitant to let their voice or opinions be heard. Truly understanding the lawyer’s needs will limit the number of times you might need to go back and forth on something. And putting yourself in their shoes also instills trust that you know the high standards they set for themselves and those set by their clients. So, bottom line is, while it’s essential to excel at the task, appreciate that there is so much else that is less tangible which can catapult your career if you take the time to see it.

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Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external…

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedInTwitterYouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.