I often write on marketing and business development topics impacting law firms and professional services firms. Take a look.
Law360
The New York Law Journal
- 20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic
- How To Maintain and Build Your Business During COVID-19
Attorney at Work
JD Supra
- 11 Ways Senior Law Firm Associates & Junior Partners Can Build Their Business and Brands
- How to Use LinkedIn to Build a Stronger Professional Network
- What Not to Do With Your Content During COVID-19
- LinkedIn Stories Is Coming – How to Use LinkedIn Stories to Build Your Brand and Business
- 10 Tips for Content Marketing Success
- 10 Relationship-Building Ideas During the Time of Social Distancing
- How to Quickly Build Your LinkedIn Network
- LinkedIn Rolls Out ‘Events’ Feature on Company Pages Due to Distancing
- How to Write Stronger Client Alerts and Blog Posts
- How to Increase and Engage Your LinkedIn Company Page Followers
- 16 Easy Ways to Network, Connect with Clients, & Build Brand While Social Distancing
- How to Bulletproof Your Job During a Time of Crisis
- Content Marketing Best Practices in a Challenging Market
- How to Be a Marketer During a Global Crisis
- How to Ensure Your Law Firm Is Prepared for the Coronavirus Crisis
- How Showcasing Softer Content and Your Firm’s Culture Can Enhance Your Social Media Efforts
- How (and Why) to Create a Custom URL for Your LinkedIn Profile
- When to Post Updates to LinkedIn for Maximum Impact? Seven Tips…
- How to Set and Accomplish Professional Goals This Year
- Follow These Tips for an Amazing LinkedIn Profile Photo
- 15 Ways to Strengthen Your Business and Brand
- Your Social Media Marketing Action Plan for the New Year
- Answers to Your Firm’s Top Instagram Questions (and a Few Best Practices)
- 12 Easy Ways to be More Successful With Your Content Marketing Efforts
- Why Your Firm Needs JD Supra to Extend the Reach of Your Content
- How Small Actions Can Yield Big Benefits In Your Marketing & BD Efforts
- Why You Should Say Yes to LinkedIn (and Six Easy Ways to Engage with Your Connections)
- How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals
- [Checklist] 14 Ways to Bring in Leads and Generate New Business For Your Firm
- New LinkedIn Company Page Enhancements You Need to Know About
- 28 Summer Downtime Marketing and Business Development To-Do’s
- Why You Should Add Your Personal LinkedIn QR Code to Presentations, Pitches, and Marketing Material
- Why It’s Important to Cultivate Your Alumni Network (and How to Strengthen Yours)
- How to Use ‘Soft’ Content and Holidays to Your Advantage in Your Firm’s Social Media Strategy
- Lawyers, How to Overcome Content Paralysis and Get the Attention You Deserve
- 20 Ways to Build a Stronger Professional Brand – Starting Today
- Change is Coming: What Clients Want and Need Today From Law Firms – Key Takeaways from the 2019 LMA Annual Conference
- How to Incorporate Two New LinkedIn Enhancements Into Your Branding, Networking, and Business Development Efforts
- Why You Should Resize Images on Social Media (and How to Easily Do It Yourself and Increase Engagement on Your Posts)
- How to Silence Your Inner Critic, Step Outside of Your Comfort Zone, and Achieve Greater Success
- 15 Content Marketing Strategy Best Practices for Law Firms of All Sizes
- What Clients Want from Their Outside Counsel: 15 Takeaways from Every In-House Counsel Panel You’ve Ever Attended
- 50 Tips On What NOT To Do On LinkedIn
- LinkedIn 101: How to Master Profile Basics & Build Your Professional Brand
- 16 Easy Ways to Enhance Your Business Development, Social Media, and Branding Efforts in 2019
- How to Write an Engaging, Client-Focused Professional Bio
- Positioning Yourself for Success – Leadership and Management Advice from Top Law Firm CMOs
- It’s Okay to Fail Sometimes – Your How-To Guide After Getting Fired or Let Go
- What to Do When You Run Out of Things to Say – Your How-To Guide to Creating an Evergreen Content Strategy
- Want to Be Selected as a Conference Speaker? Here’s How to Increase Your Chances
- 11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business
- Five Secrets to Legal Directory Ranking Success
- Build a Stronger Professional Network Today with These LinkedIn To-Do’s
- 17 Low Cost (or Free!) Social Media MarTech Tools to Try For Your Law Firm Today
- How to Use Holidays Throughout the Year to Drive Engagement on Your Firm’s Social Media
- The Secret Sauce to Effective Social Media Marketing for Lawyers and Law Firms
- 10 Ways to Be Happy and More Successful – A Recap of the #LMA18 Keynote Talk
- 10 Things You Should Do After Attending the 2018 LMA Annual Conference
- How to Develop a Client-Centric Approach to Business Development at Your Law Firm
- 8 Ways to Create a More Client-Centric Mindset at Your Law Firm
- How to Maximize Every Conference and Event You Attend (and Build Your Professional Brand)
- What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum