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How I Manage My Social Media Posts

By Stefanie M. Marrone on November 18, 2021
Posted in Content Marketing, efficiency, Facebook, Instagram, LinkedIn, Project Management, Social Media, Twitter

I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.

If you don’t yet have an editorial calendar to manage your posts, you should create one ASAP.

Without an organized system for planning, writing and scheduling content every week, you can find yourself with missed deadlines, unedited posts and chaos on your team.

An editorial calendar is a visual workflow that helps a team of content creators schedule their work on a daily, weekly or monthly basis.

Editorial calendars can help you track content types, holidays, images, hashtags, promotional channels, authors and most importantly, publish dates.

I use a template from Hubspot that you can also download for free (yay!). I like this one because you can color code posts (this helps with organization and repurposing your content) and in a monthly calendar format.

Here’s a link to the social media editorial calendar template I use.

Reach out to me if you want to talk about how to organize your editorial calendar.

Tags: content marketing, linkedin, social media, thought leadership
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Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external…

Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.

Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.

Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.

Connect with her on LinkedIn, Twitter, YouTube, Instagram,  sign up for her email list and follow her latest writing on JD Supra.

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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