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How I Manage My Social Media Posts

By Stefanie M. Marrone on November 18, 2021
Posted in Content Marketing, efficiency, Facebook, Instagram, LinkedIn, Project Management, Social Media, Twitter

I’m often asked what I use for a social media editorial calendar to manage my posts and my clients’ posts.

If you don’t yet have an editorial calendar to manage your posts, you should create one ASAP.

Without an organized system for planning, writing and scheduling content every week, you can find yourself with missed deadlines, unedited posts and chaos on your team.

An editorial calendar is a visual workflow that helps a team of content creators schedule their work on a daily, weekly or monthly basis.

Editorial calendars can help you track content types, holidays, images, hashtags, promotional channels, authors and most importantly, publish dates.

I use a template from Hubspot that you can also download for free (yay!). I like this one because you can color code posts (this helps with organization and repurposing your content) and in a monthly calendar format.

Here’s a link to the social media editorial calendar template I use.

Reach out to me if you want to talk about how to organize your editorial calendar.

Tags: content marketing, linkedin, social media, thought leadership
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Photo of Stefanie M. Marrone Stefanie M. Marrone

Stefanie Marrone is a business development, marketing and personal branding strategist who helps companies and professionals build their brands, strengthen relationships and create new opportunities. She advises clients on business development, LinkedIn strategy, content marketing, thought leadership, social media and professional visibility, drawing…

Stefanie Marrone is a business development, marketing and personal branding strategist who helps companies and professionals build their brands, strengthen relationships and create new opportunities. She advises clients on business development, LinkedIn strategy, content marketing, thought leadership, social media and professional visibility, drawing on her experience leading marketing and business development initiatives at some of the world’s leading professional services firms. Stefanie is a frequent speaker and trainer and the founder of the Social Media Butterfly, where she shares actionable strategies for building stronger networks, creating useful content and staying top of mind with the people who matter.

Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list 

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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