I’ve been a big fan of Shari Belitz on LinkedIn over the pandemic. Her posts are eye catching and different for starters. Her engagement is high – she regularly uses
Stefanie M. Marrone
Stefanie Marrone helps law firms and legal service providers effectively tell their stories and find their unique voices. She has worked at some of the most prominent law firms in the world, developing and executing global revenue generating, business development, internal and external communications strategies, including media relations, branding, multi-channel content marketing and thought leadership campaigns. She has particular experience in helping B2B companies and their employees effectively utilize social media platforms such as LinkedIn, Twitter, Facebook and Instagram for business development, revenue generation and visibility.
Stefanie advises law firms of all sizes, professional service firms, B2B companies, recruiters and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients and achieve greater brand recognition. She also serves as outsourced chief marketing officer/marketing department for small and mid-size law firms.
Over her 20-year legal marketing career, she has worked at and with a broad range of big law, mid-size and small firms, which has given her a valuable perspective of the legal industry.
Connect with her on LinkedIn, Twitter, YouTube, Instagram, sign up for her email list and follow her latest writing on JD Supra.
The Social Media Faux Pas Many Lawyers Make This Time of Year
How to Create an Impactful and Genuine Pride Month Social Media Campaign for Your Company
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
How to Effectively Use Hashtags and Follow Topics on LinkedIn
How to Easily Create Content for Your LinkedIn Company Page
How the Basic Principles of Professional Services Marketing Impact Other Buying Decisions in our Lives
Women Who Wow: Edie Reinhardt
For over 20 years, Edie Reinhardt has worked with professional service firms to increase their name recognition, position themselves as industry experts and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.
Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing and business development roles within professional media companies. Learn more about her in this Women Who Wow profile.
How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,…
Women Who Wow: Alycia Sutor
Alycia Sutor is a Managing Director at consulting firm GrowthPlay where she provides organizations with research-based insight to maximize human potential in the areas of business development and revenue growth.…