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Why Accurate Headlines Are So Important in Your Content

By Stefanie M. Marrone on February 4, 2021
Posted in Content Marketing, Marketing

I recommend you read this Law360 article and my good friend Keith Maziarek’s take on the drivers behind the data.

There’s a great need for legal industry professionals to help…

What You Should Post on Social Media to Amplify Your Brand

By Stefanie M. Marrone on February 1, 2021
Posted in Content Marketing, Personal Branding, Social Media

I’ve found the key to social media success is to post content of value to your target audiences in an authentic and engaging way, to choose the right platforms for…

How I Changed my LinkedIn Content Strategy and Achieved Personal Success

By Stefanie M. Marrone on January 31, 2021
Posted in Content Marketing, LinkedIn, Motivation, Personal Branding, Personal Development, Social Media

A couple of years ago I changed my LinkedIn strategy.

I almost didn’t though even though these posts generated the most likes, comments and feedback.

Why?

Because the posts showed…

How to Become a Content Creator When You’re Too Busy

By Stefanie M. Marrone on January 29, 2021
Posted in Content Marketing, Marketing, Motivation, Personal Branding, Personal Development

If you haven’t started producing regular, high-quality content on your website and social media channels, it’s time to rethink that and it’s time to do it now.

If you don’t…

Why You Need to Incorporate Email Marketing Into Your Content Strategy Today

By Stefanie M. Marrone on January 28, 2021
Posted in Business Development, Content Marketing, LinkedIn, Social Media

Don’t forget about the power of sending content via email.

I find so many businesses no longer send their clients and prospects emails and instead rely on social media to…

PSA to Law Firms – Please Don’t Capitalize “Firm” Anymore

By Stefanie M. Marrone on January 26, 2021
Posted in Content Marketing, Social Media

This is my PSA to law firms re capitalizing “Firm”

Does anyone else also feel strongly that law firms shouldn’t capitalize the word “Firm” in outward facing materials particularly in…

How to Format Your Content for LinkedIn for Maximum Impact

By Stefanie M. Marrone on January 26, 2021
Posted in Content Marketing, LinkedIn

The way you format your LinkedIn posts is just as important as what you say.

You have just 1300 characters to get the attention of your audience so use it …

How to Overcome Your Top Worries With Your Content Marketing Efforts

By Stefanie M. Marrone on January 25, 2021
Posted in Content Marketing, Social Media

Content marketing is not one of those marketing efforts where you see immediate results. It’s a long-term investment that will likely not show ROI for some time.

In addition, if …

Giving Thanks to Lexblog for Helping Me Build This Blog

By Stefanie M. Marrone on January 5, 2021
Posted in Blogging, Content Marketing, Personal Branding, Personal Development

Sometimes all it takes is for someone to believe in you to push you out of your comfort zone and get you to where you’re supposed to be.

A few …

Success Strategies for Reaching Your Full Potential on LinkedIn

By Stefanie M. Marrone on January 3, 2021
Posted in Content Marketing, LinkedIn, Personal Branding, Social Media

I didn’t always have a strong LinkedIn network or presence. Just like many of you I had to start from scratch. And there was a long time where I didn’t …

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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