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Why You Should Create a Lunar New Year Social Media Post

By Stefanie M. Marrone on February 11, 2021
Posted in LinkedIn, Social Media

Social Media Tip: If you are preparing a Lunar New Year post and/or email, schedule it so that it hits the social feeds and in-boxes of your clients at the…

How to Be More Effective About Your LinkedIn Strategy Today

By Stefanie M. Marrone on February 10, 2021
Posted in LinkedIn, Networking, Personal Branding, Social Media

If your goal is to grow your business and brand on LinkedIn (which it should be!), here are some tips:

  • Build a strong foundation – a more optimized LinkedIn profile

…

LinkedIn Stories New Feature: You Can Now Add Hyperlinks

By Stefanie M. Marrone on February 8, 2021
Posted in LinkedIn, Personal Branding, Social Media

Companies can now add links to LinkedIn stories!

In an exciting new enhancement to LinkedIn stories, company pages can now add URL links to LinkedIn story posts. Note that this…

How to More Easily Use LinkedIn to Build Your Brand and Business

By Stefanie M. Marrone on February 7, 2021
Posted in Branding, Business Development, LinkedIn, Personal Branding, Personal Development, Social Media

If your goal is to grow your business and brand on LinkedIn (which it should be!), here’s what you need to do:

  • Have a strong foundation – meaning a more

…

How to Be More Targeted With Your Social Media Efforts to Achieve Your Goals

By Stefanie M. Marrone on February 7, 2021
Posted in LinkedIn, Marketing, Personal Branding, Social Media

There are so many ways to use social media for branding and business development but not all of them are effective.

It’s never been more important to use social media …

Hashtags 101: Why You Should Check Each Hashtag on LinkedIn Before You Use Them

By Stefanie M. Marrone on February 5, 2021
Posted in Content Marketing, hashtags, LinkedIn, Social Media

Using hashtags helps with increasing visibility of your posts on LinkedIn, but it’s crucial to check the number of followers of a hashtag before you use it.

Just changing a…

How I Changed my LinkedIn Content Strategy and Achieved Personal Success

By Stefanie M. Marrone on January 31, 2021
Posted in Content Marketing, LinkedIn, Motivation, Personal Branding, Personal Development, Social Media

A couple of years ago I changed my LinkedIn strategy.

I almost didn’t though even though these posts generated the most likes, comments and feedback.

Why?

Because the posts showed…

How to Customize the Ads you see in Your LinkedIn News Feed

By Stefanie M. Marrone on January 30, 2021
Posted in LinkedIn, Social Media

While you can’t remove ads from your LinkedIn feed, you do have control over the ads you see and you can take action to ensure that you don’t keep seeing…

Why You Need to Incorporate Email Marketing Into Your Content Strategy Today

By Stefanie M. Marrone on January 28, 2021
Posted in Business Development, Content Marketing, LinkedIn, Social Media

Don’t forget about the power of sending content via email.

I find so many businesses no longer send their clients and prospects emails and instead rely on social media to…

Your Quick LinkedIn Promotion To-Do List

By Stefanie M. Marrone on January 26, 2021
Posted in Events, LinkedIn, Social Media

Today one of my clients asked me to provide a quick list of things their employees can do to promote events and other items posted by the company on LinkedIn…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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