While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is not impossible, thanks to social media, particularly LinkedIn.
Your
What to Do During Downtime to Build Your Brand and Business
This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that
Why You Must Google Yourself Regularly and Protect Your Online Professional Brand
Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, friends, family members, even a potential romantic partner – the list goes on. But most professionals aren’t regularly conducting Google searches on their own names, which is extremely risky in managing your online reputation and professional brand.
The lines between our personal and professional lives are getting blurrier by the day in today’s hyper-connected digital world. As a result, it’s imperative to take cautionary steps to protect your professional reputation and brand, while also embracing social media as a necessary networking, business development and branding tool, especially in today’s environment. Here’s how.
10 Ways to Achieve Content Marketing Success
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
Five Small Yet Impactful Actions to Take on LinkedIn Today
I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of
How to Set and Accomplish Your Professional Goals to Become a Better Version of You
It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.
New LinkedIn Feature: How to Share Someone’s Profile (or Your Own Profile) with Your Connections
I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their
10 Easy Ways to Use Social Media to Build Your Business and Brand
Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile, which you
How to Build a Strong Personal Brand Despite Social Distancing
It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.
Your personal
Why Your Employees and Colleagues Hold the Key to Your Content Success
For true social media success, it’s not enough to post strong content to your firm’s social media accounts, you also need to tap into the critical social networks of your