I’ve been a big fan of Shari Belitz on LinkedIn over the pandemic. Her posts are eye catching and different for starters. Her engagement is high – she regularly uses
How to Create an Impactful and Genuine Pride Month Social Media Campaign for Your Company
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
How to Effectively Use Hashtags and Follow Topics on LinkedIn
Hashtags on LinkedIn can help you discover topics and interests most relevant to you, and give you the opportunity to engage with them.
All hashtags start with a # sign,
How to Easily Create Content for Your LinkedIn Company Page
If you find yourself struggling for what to post on your LinkedIn Company Page and how to boost engagement and how to get more followers for your page, I have
How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
How to Create an Appropriate and Impactful Social Media Post for Memorial Day
Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day
Q&A With LinkedIn Superstar Jay Harrington
My friend Jay Harrington is a LinkedIn superstar and technically a competitor of mine. But since I learn from each of his posts and we frequently collaborate together, I asked
How to Merge or Close Duplicate LinkedIn Accounts
At some point to someone you know, the issue of having to merge or close duplicate LinkedIn accounts will come up. Trust me. Here’s how to handle it.
You may
Join Me for a Free Webinar on Everything You Need to Know About LinkedIn Hashtags
Using hashtags in social media marketing – especially LinkedIn – will make your content more discoverable, help build your brand and help you connect with business professionals, recruits and others
Watch a Replay of the Social Media Butterfly How to Master Your LinkedIn Company Page Webinar
If you missed my webinar on how to take your LinkedIn Company Page to the next level – here’s a recording of it.
Your LinkedIn Company Page gives you a