Don’t forget about the power of sending content via email.
I find so many businesses no longer send their clients and prospects emails and instead rely on social media to
PSA to Law Firms – Please Don’t Capitalize “Firm” Anymore
This is my PSA to law firms re capitalizing “Firm”
Does anyone else also feel strongly that law firms shouldn’t capitalize the word “Firm” in outward facing materials particularly in
When Social Media Goes Viral – The Bernie Sanders Mittens Meme and How You Can Use it in Your Marketing
I have to admit, I have been having way too much fun looking at memes involving Bernie Sanders and his mittens.
In case you’ve been living under a rock and
Your Quick LinkedIn Promotion To-Do List
Today one of my clients asked me to provide a quick list of things their employees can do to promote events and other items posted by the company on LinkedIn
Hashtags 101: How Changing Just a Few Characters Can Make a Huge Difference in Your Hashtag Strategy
It is so important to check the number of followers that a hashtag has before you use it.
Just changing a letter can make a huge difference in the number
How to Overcome Your Top Worries With Your Content Marketing Efforts
Content marketing is not one of those marketing efforts where you see immediate results. It’s a long-term investment that will likely not show ROI for some time.
In addition, if
How You Can Use Social Media Effectively Right Now
Social media has never been more important or build your brand and business especially while social distancing and individuals continue to use social to vet and research you.
Here are
How to Create a Strategic Custom LinkedIn Headline
Your LinkedIn headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing people see when they find you
Why it’s Important to Find Your Authentic Voice When Creating Social Media Posts
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media.
Be yourself. Be authentic.
Social Media Advertising Basics
While social media isn’t a place to be overly salesy, it is a marketing channel and you shouldn’t ignore the opportunity to use it to help you make sales as