career development

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Joanne Thorud is the Marketing & Business Development Director at Davis Malm in Boston. She is responsible for the strategic marketing and business development efforts of the firm and its attorneys.

Jo has worked in the legal industry for over 30 years. One of her favorite things to do – in and out of work – is introduce people who would benefit from knowing each other. She is an active member of the Legal Marketing Association Northeast Region. Jo currently co-chairs the Boston Small Firm/Solo Marketer SIG and is a past chair of the Boston Local Steering Committee.

Jo is a woman who wows for so many reasons – we met through our work in the Legal Marketing Association several years ago and have kept in touch through social media (love the power of social media to build and nurture relationships!) and she is just an all-around great person. I love her profile because who she is really comes through – especially the love she has for her mom – and the great advice she has for women of all ages.

Iris Jones is the Chief Marketing and Business Development Officer at McNees Wallace & Nurick and leads a team of marketing and business development professionals in delivering proactive strategy, service and high-level support to the firm and its attorneys. She previously held senior marketing and BD roles at Dykema Gossett, Chadbourne & Parke and Akin Gump. She practiced law in Texas in both the public and private sectors.

I met Iris through the Legal Marketing Association and greatly enjoyed getting to know her through the years. She is smart, kind and always willing to give advice or lend a hand.

Get to know more about Iris, a true Woman Who Wows.

Sara Pauley Coffey is a Columbus, Ohio-based marketer and co-chair of the Legal Marketing Association’s Ohio Local Steering Committee. A former law firm marketer, she is the Documentation and Training Specialist at ContactEase CRM Made Easy where she manages marketing and works with clients to enhance their use of CRM products. Learn more about her in this Women Who Wow profile.

Michelle Calcote King is the principal and president of Reputation Ink, a B2B professional services marketing and PR agency.

Before founding Reputation Ink 10 years ago, Michelle was the senior vice president of a national PR agency exclusively serving law firms. Before that she held a variety of roles in PR agencies in several cities throughout the U.S. Southeast, London and Australia. Michelle serves on the Legal Marketing Association Southeast (LMASE) Regional Governing Board, and previously led the local Jacksonville LMA group.

I always learn from Michelle whenever I hear her speak or read one of her articles or blog posts. She is someone you should definitely follow.

Learn more about her in this Women Who Wows profile.

Kim Lyons (she/her/hers) is an experienced legal marketer for the international law firm Holland & Knight. She manages marketing for the firm’s U.S. West Coast offices, which include: Los Angeles; Orange County; San Francisco; and Portland, Oregon.

Kim is passionate about social media marketing and serves as the current Legal Marketing Association Pacific Northwest Regional Co-Chair.

When she is not in the office or posting content on LinkedIn, Kim spends her time with her three teenagers, or surfing in the Pacific Ocean. (Kim and I met through the LMA in San Francisco a few years ago and we have kept in touch through social media (you can follow her on Twitter at @legalMKTmaven).

We spoke the same language and I felt an instant connection with and a warmth from her.

Get to know more about Kim in this Women Who Wow profile.

Laura Leopard is the Founder and CEO of Leopard Solutions, the largest law firm data platform serving the legal industry with actionable intelligence and insights on more than 4,200 law firms worldwide and 7,000 US corporate legal departments.

Laura’s career path is so interesting as you’ll read about in her profile. She started businesses to help sustain her acting career – so becoming an entrepreneur was a necessity for her to pursue her love of acting.

Laura spearheaded Leopard Solutions’ growth and development over the company’s 18-year history and continues to push the envelope designing new systems and data points for their expanding client base.

She began her career as an actress in her hometown of Nashville, Tennessee, and moved to New York to pursue greater opportunities. Laura keeps her hand in the “acting game,” performing with yet another successful entrepreneurial venture, Gotham Radio Theatre, which she founded in 2010.

Learn more about Laura and her career path.