If you’re not sure where to start when it comes to creating your own LinkedIn strategy, think about how you can address the concerns of your ideal clients.
What are they struggling with? What problems are stopping them from reaching their goals?
The answers to these questions should be at the center of every piece of content you post. For example:
1 – Share tips and resources that will be valuable to them.
2 – Create content that provides real and actionable help.
3 – Craft your posts to answer questions, share useful information rather than brag about yourself.
4 – Keep the distinction between private and professional but don’t be afraid to inject storytelling and your personality into your posts.
5 – Regularly comment on posts with insights (your comments can be seen by others who are not part of your network and it’s a great way to dip your toes into LinkedIn) and sending messages to people you haven’t talked to in a while (use LinkedIn notifications such as birthdays, work anniversaries and new jobs as prompts). This helps to keep you top of mind and build closer relationships.
When your audience’s needs are met by your content, you become a trusted resource.