It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building
How to Write a Great Social Media Bio
Your social media bios are others’ first impression of you and your brand.
A professional bio on a social network is an introduction – a foot in the door so
10 Ways to Get More Engagement on Your LinkedIn Posts
I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be
What to Do During Downtime to Build Your Brand and Business
This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that
How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts
A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.
First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.
Why You Must Google Yourself Regularly and Protect Your Online Professional Brand
Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, friends, family members, even a potential romantic partner – the list goes on. But most professionals aren’t regularly conducting Google searches on their own names, which is extremely risky in managing your online reputation and professional brand.
The lines between our personal and professional lives are getting blurrier by the day in today’s hyper-connected digital world. As a result, it’s imperative to take cautionary steps to protect your professional reputation and brand, while also embracing social media as a necessary networking, business development and branding tool, especially in today’s environment. Here’s how.
How to Set and Accomplish Your Professional Goals to Become a Better Version of You
It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.
How to Build a Strong Personal Brand Despite Social Distancing
It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.
Your personal
Why You Should Add Your Personal LinkedIn QR Code to Every Presentation, Pitch and Marketing Material
What if I told you that there was a cool visual way to view and then request new connections to your LinkedIn network and it was so easy that all you had to do was to hold up your smartphone and scan a QR code?
Well, it exists – pretty exciting, right? (it’s a relatively new feature that was introduced in June 2018) and many people don’t know about it, because LinkedIn doesn’t always do a great job of letting its users know when it makes enhancements to its platform. Take full advantage of this nifty tool and impress the lawyers with whom you work and your colleagues. Also – add this to every presentation you give from now on.
LinkedIn 101: Master Profile Basics, Build Your Professional Brand and Generate New Business
Use the summer and this time working remotely to make enhancements to your LinkedIn profile and your LinkedIn branding and marketing plan.
LinkedIn is the most important social media channel