New hires are still happening despite the pandemic, and if you are planning to do a #socialmedia post or press release to announce their arrival, you’ll want to choose your
10 Tips for Content Marketing Success
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.
My New Article Published by and the ALM Mid-Market Report on How To Maintain and Build Your Business During COVID-19
I wrote a new article for Law.com and the Mid-Market Report on “How To Maintain and Build Your Business During COVID-19.”
As I note, the most important question you should
How to Effectively Keep in Touch with Your LinkedIn Connections
Online networking has never been more important than it is today. With all that is going in the world, you don’t want to be in the position to overhaul your LinkedIn profile and build your connections if you should be in the position of losing your job or being furloughed. Also, online networking is now even much more important than it was before the coronavirus pandemic. It’s our primary way of remaining connected to and top of mind with our professional contacts.
You should always keep your network “warm” and your LinkedIn connections updated because at some point, you’ll need them. Here’s a plan for how build and maximize your LinkedIn presence now and in the future.
Join Me on May 1 for a Webinar to Support COVID-19 Relief Efforts on How to Create Compelling Visuals in Your Social Posts
Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.
As we are all
Become a Social Media Master: 8 Tips on Achieving Super Star Status as a Social Media Marketer
I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work!
Women Who Wow: Caroline Hess
In this installment of Women Who Wow, I’m featuring Caroline Hess, the social media marketing manager at Zenoti in Seattle.
I met Caroline when she worked at Lexblog. She
A Quick Guide to the Types of Content You Should You Share on Social Media
What kind of content should you share on social media, especially during a global pandemic? Here are a few ideas that can be adapted fo any size company.
1. Educational
How to Help Your Clients Through COVID-19
Being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle during the coronavirus outbreak when it comes to content and digital marketing.
Content Marketing Success Strategies During the COVID-19 Pandemic
My friend Jay Harrington recently published an article on what lawyers should be doing when it comes to content marketing and there were two points I wanted to highlight from his article that are so important in ensuring that your content has maximum impact and reach.