This morning, I went to use a pen that I got at a conference last year (I really do miss in-person conferences) from a law firm service provider. It’s my
Client Referral Success Story: Everyone Can Be a Potential Referral
I heard a very inspiring story about how a client referral came from a series of conversations that a lawyer had with the cleaning service employee who was assigned to
How Your Competitors Can Help Your Marketing and Business Development Efforts
I am a big believer in checking out your competition.
It’s a smart and free way of empowering your knowledge of the industry, analyzing activities and help you identify the
Women Who Wow: Katie Lipp
The next Women Who Wows is Katie Lipp.
Katie is the founder of her employment and business law firm, the Lipp Law Firm, which serves clients in DC,
How to More Easily Use LinkedIn to Build Your Brand and Business
If your goal is to grow your business and brand on LinkedIn (which it should be!), here’s what you need to do:
- Have a strong foundation – meaning a more
Why You Need to Incorporate Email Marketing Into Your Content Strategy Today
Don’t forget about the power of sending content via email.
I find so many businesses no longer send their clients and prospects emails and instead rely on social media to
Why You Need to Care About Generation Z When it Comes to Your Marketing Efforts
The marketing industry has been hyper focused on Millennials for the past two decades, but they have already peaked as a percentage of the adult population, making up just over
How to Increase the Number of Referrals You Receive
In the professional services world, referrals are the lifeblood of obtaining new clients, and in some ways also retaining your clients.
My friend Josh Baron is a lawyer in Utah
Simple Actions to Take on LinkedIn Today to Build Your Brand and Business
Happy 2021! With 2020 behind us, we can move forward and know that better days are ahead.
But just because the calendar year has changed doesn’t mean you will suddenly
LinkedIn Hidden Feature: Create a Newsletter on LinkedIn
LinkedIn is rolling out yet another new feature to its users – the ability to create newsletters on its platform.
Some LinkedIn users have the ability to write about a