Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of
How to Strengthen Your Professional Network and Business Development Pipeline
No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working. That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.
I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!
Check Out My PLI InSecurities Podcast on Business Development and Marketing for Lawyers
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.
In the podcast, Deborah and I discuss the
9 Tips to Expand the Reach and Power of Your Content
Have you ever wondered why some of the content you post to social media performs really well (with a high number of likes, comments and shares) and some posts don’t?
20 Ways to Add More Happiness to Your Every Day
I don’t know anyone who wouldn’t like to find more happiness in their daily lives.
Self care is so important, especially now. A wise friend of mine told me that sometimes happiness is a choice you need to make and that it won’t always come easy. We still need to try. Here are some ideas that I hope inspire you on adding more happiness to your life.
20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic
Thank you to the New York Law Journal and Mid-Market Report for publishing my new article, “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.”
Your most important job right now is to lay the foundation for when we return to “normal” and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.
How to Write Stronger Client Alerts and Blog Posts
As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to
11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.
A Great Example of Social Media Marketing from Gittings Legal
I love this infographic by Gittings Legal Photography on how to look your best on virtual meetings. I also love the colorful and easy-to-read visual they created to showcase their
Last Chance to Register for Tomorrow’s Free Social Media Online Program
I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm