I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.
When you’re
What To Do When You’re Suffering from ‘Content Paralysis’ – Thought Leadership Project Podcast w/Stefanie Marrone
I was thrilled to recently be a guest on Jay Harrington’s terrific podcast “The Thought Leadership Project.” In my episode, we discuss content paralysis, which is the concept of when
Networking Best Practices Designed to Generate Business and Enhance Your Brand
I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.
I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.
Why You Should Say Yes to LinkedIn
LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind
15 Reasons Why Your Law Firm Should Use Social Media
I’m often asked by law firm marketers how they can make the case for why their lawyers and firms should use social media or why it’s worth the time or
Join Me for an LMA New York Program on How Lawyers Can Enhance Their LinkedIn Presence
Tomorrow is my first time back on the speaking circuit since having a tough few months personally – so many people pretend like everything is great in their personal lives
What’s on my LinkedIn Wish List Today
Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s
How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals
You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so
Remember to Create a Custom LinkedIn URL
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the
Simple Ways to Use LinkedIn to Grow Your Brand and Network
LinkedIn is the lowest hanging fruit for keeping your professional network warm. It takes little time and effort to use the platform to build your brand and generate leads. Case