So much of business is based on referral networks and word of mouth. People do business with people they like. People refer business to people they like and trust. It’s
How to Optimize Your LinkedIn Company Page for Success
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
- grow your company page followers,
- drive awareness of your page, and
- post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
Client Referral Success Story: Everyone Can Be a Potential Referral
I heard a very inspiring story about how a client referral came from a series of conversations that a lawyer had with the cleaning service employee who was assigned to
Why You Need to Care About Generation Z When it Comes to Your Marketing Efforts
The marketing industry has been hyper focused on Millennials for the past two decades, but they have already peaked as a percentage of the adult population, making up just over
Guest Post: Why Networking and Referrals are so Important
This is a guest post by Josh Baron, an attorney in Salt Lake City on the importance of networking and referrals, and never knowing how or where you will meet
How to Increase the Number of Referrals You Receive
In the professional services world, referrals are the lifeblood of obtaining new clients, and in some ways also retaining your clients.
My friend Josh Baron is a lawyer in Utah
25 Ways to Strengthen Your Business and Brand Before 2021
We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.
Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.
With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.
Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.
Speaking Circuit: Join Me at the NALSC Fall Symposium for a Discussion on Using LinkedIn Effectively for Recruiting and Branding During Social Distancing
I’m excited to speak to the NALSC (National Association of Legal Search Consultants) Fall Symposium today on how to use LinkedIn in a changed marketplace. I’ll be showing attendees, who
Simple Reminders on How to Build a Client-Centric Mindset
It’s so easy to forget to be client-centric all the time especially during this extraordinary past 7 months filled with new stressors and pressures.
It’s also easy to be forgotten
Your Daily Twitter Social Media Marketing Action Plan
For those of you on Twitter, here are a few ideas to help boost your followers and engagement on the platform. The best part? None of these take a long