Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile –
Join Me on November 7 for the New York City Bar’s Small Law Firm Symposium
I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be
Networking Best Practices Designed to Generate Business and Enhance Your Brand
I was thinking a lot about networking today as I worked on a project for the lawyers at my firm who are participants in our pipeline business development program where we meet monthly and discuss lead generation and client retention, as well as branding strategies. It’s open to lawyers of all levels – from the most junior to the most senior – proving that you are never too young or old to start building your book of business.
I put together some thoughts for them and an exercise for them designed to help them build their professional network, and I thought I would also share it with you in case it was helpful in expanding your networks too.
What’s on my LinkedIn Wish List Today
Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s
How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals
You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so
The Three Components of a Strong LinkedIn Presence
Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:
- building and maintaining a strong, optimized profile
- making strategic connections
New LinkedIn Company Page Enhancements You Need to Know About
LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content
How to Align Your Social Media Strategy to Your Business Development Goals
Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a
You Need to Know About These New LinkedIn Enhancements to Company Pages
In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!
This
A Quick LinkedIn Action You Can Take on Your Commute Home to Bolster Your Professional Network
Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the