Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the
Social Media Tip: Why Listening to Your Competitors is Important
Here’s a social media tip for this Friday:
Social media listening or “spying” 👀 on your competitors has many benefits – you’ll get insights into their followers, the content that
The Three Components of a Strong LinkedIn Presence
Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:
- building and maintaining a strong, optimized profile
- making strategic connections
New LinkedIn Company Page Enhancements You Need to Know About
LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content
How to Align Your Social Media Strategy to Your Business Development Goals
Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a
How to Create a Client-Centric Mindset at Your Firm
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they
Top Summer Downtime Marketing and Business Development To-Do’s
The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Instead of taking a break from doing business development and marketing activities while the sun is shining, smartly use this time to focus on those marketing activities you always wish that you had more time to do. This is great way to get an advantage over your competitors who may be lounging poolside for the summer. Here are some ideas on how you can incorporate in-person networking and online networking to help you build your brand and your book of business.
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your
Evergreen Content: How to Use the Holidays to Your Advantage in Your Social Media Strategy
In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is
How to Overcome Content Paralysis and Get the Attention You Deserve
I recently had a conversation with a lawyer who was struggling to finish a client alert. It had been sitting on his desk for about a week for his final review.
This lawyer is not known to be a procrastinator, so I asked him what was going on, and he candidly told me that he just couldn’t stop finetuning it. He said he kept moving around paragraphs, editing sentences and adding and deleting sections.
I (gently) told him that time was of the essence here since the alert was about a recent development in his area of the law and his clients expected him to write about it and they wanted to know his thoughts on the issue.
I also told him that three of our peer firms had published alerts on a similar topic in the past week and it was suddenly like a light went off in his head (nothing like a little competition to motivate someone!). A few hours later, he sent me his final version of the article, and we were able to finally distribute it, albeit several days late.
While it was better late than never, this situation wasn’t ideal for the article to get maximum exposure and the strongest effect, and I know I’m not alone in having this experience, which is why I decided to write this piece, which is geared toward lawyers but can be adapted for anyone in any industry.