Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social
Why Good is Sometimes Good Enough When it Comes to Content Creation
So many lawyers are perfectionists, which psychologists define as striving for flawlessness and setting overly high-performance standards. This can really derail them when it comes to content creation because they
What You Need to Know About the New LinkedIn Company Page Tool: Grow Your Page Audience
If you are the page administrator of a LinkedIn Company page, you may have seen a new option recently pop up on the administrator tool page – the option to
20 Ways Lawyers Can Build Stronger Professional Brands – Starting Right Now
In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day
Why You Should Always Resize Images for Social Media Use and How to Easily Do It
An important part of your social media strategy should be to always post a visual with a piece of content. Why? Because it brings social posts to life and helps
How to Incorporate Twitter Into Your Personal Content Strategy
I wanted to share a few thoughts on why you should incorporate Twitter into your content strategy. Twitter is a great platform to enhance your personal brand as well as
Why Regularly Googling Yourself Will Strengthen Your Professional Brand
I am a true believer in the positive power of social media, but it does have its downsides. As the lines between our personal and professional lives get blurrier by
How to Use LinkedIn’s New Photo Tagging Feature for Brand Building and Lead Generation
LinkedIn is now offering a new feature on a rolling basis to its users – photo tagging (or mentions as some call it).
I noticed that I had the ability to do it today for the very first time and it was very exciting, making me a true LinkedIn geek.
Tagging people in LinkedIn photos (on both an individual and company level) encourages more engagement with your images and content. It also is the norm on other social media platforms, such as Facebook, Twitter and Instagram. It helps to to make your content more powerful because posts with images do better than those without and by tagging key individuals in those posts, you’ll have higher engagement on those posts.
When you tag someone in a photo on LinkedIn (to do it, just use the @ sign and type in their name – you can see an example of a completed post on the right), they will receive a notification (in the notification section and/or via email depending on their settings) that you added them and this tagged photo becomes linked with the associated user’s LinkedIn profile. Viewers can click on the connection’s name to navigate to their profile. You can tag up to 30 people per photo (wow!).
Some helpful facts about photo tagging on LinkedIn:
- A LinkedIn member doesn’t need to be connected with you as a first degree connection in order tag you or to be photo tagged by you.
- As the author, you can remove tags at any time after you create a post.
- You can remove tags of yourself on any post at any point.
How to Maximize Your LMA Annual Conference Experience (and Raise Your Profile!)
The LMA Annual Conference is almost here and I can’t wait! I’m excited to learn new things, reunite with friends and to bring back new ideas to my firm. I’ve
Why You Should Resize Images on Social Media and How to Easily Do It
Many of those who have come to see me speak at conferences and who read my articles have heard me say over and over again how important it is to