If you want to raise your profile and have more success in marketing yourself and your company, here’s a five-step formula to raise your visibility and ensure you get more

This is the first installment of my Lawyers Who Lead series, which will feature insights and advice from a broad range of lawyers, and will showcase their career paths and what they think it takes to be successful as a lawyer today. 

I’m excited to feature Daniel (Dan) Shulman in the Lawyers Who Lead series. Chicago-based Dan is an experienced intellectual property litigator and appellate lawyer at Vedder Price.

Dan brings a unique perspective and client-focused approach to his practice honed by over a decade serving as in-house as chief IP counsel for a multibillion-dollar conglomerate holding thousands of worldwide patents and trademarks.

In his bio, I love that Dan says his approach to his clients follows the Golden Rule – he treats his clients the way he expected to be treated by his own outside counsel. You can read Dan’s full bio and connect with him on LinkedIn.

Read more about Dan and his career path.

Janessa Shaikun has overseen marketing efforts at Baltimore law firm Franklin & Prokopik since March 2015. She currently serves as the firm’s Director of Marketing and Business Development

Janessa is

Don’t let the last few weeks of the year go to waste when it comes to your marketing and business development efforts.

Here are a few actions you can take