Content marketing takes time and effort, but staying top of mind with your target audiences is a key goal to marketing and business development – and providing value-added content is
How to Be More Successful with your Content Marketing Efforts
Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile –
How to Create Social Media Posts That Show Real ROI
I’m often asked how to develop a social media strategy aligned to business development goals, so I thought I’d share a few ideas that I hope inspire you.
- Partner with
How to Ensure That Your Content Shows Real ROI
I am often asked to show how communications efforts can show real ROI. Why should firms invest in PR, social media, content marketing or branding instead of focusing on business
Join Me on November 7 for the New York City Bar’s Small Law Firm Symposium
I’m thrilled to once again present a session at the New York City Bar’s Small Law Firm Symposium, which will be held on November 7. This year I will be
Why Your Firm Needs JD Supra to Extend the Reach of Your Content
When it comes to content distribution and amplification, I really do get by with the help of my friends.
Many law firms (and their lawyers) invest considerable time writing great content, but are disappointed by the results. Either their thought leadership efforts don’t lead to new business, or they fail to garner media attention or the attention of clients/prospects.
This isn’t necessarily because the content is poorly written. Often it is simply because not enough of the right people, your target readers, have the chance to see the work. Fact is, we operate in a competitive and saturated market and simply getting someone to open your email and read your content is very difficult.
So, what can you do to stand out from your peers?
Bring in the special forces to take your content efforts to the next level. If you are at a small-or mid-size firm, like I am, with less content than Big Law competitors and a smaller in-house team, you definitely need JD Supra to support your efforts.
Sneak Peek Q&A with LMA Northeast Regional Conference Keynote Speaker James Kane
As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. I have had a huge professional crush
Join Me For the Ark Group’s Competitive Intelligence in the Modern Law Firm conference this Wednesday 9/25
I’m excited to speak at the ARK Group’s Competitive Intelligence in the Modern Law Firm conference this Wednesday 9/25 in NYC with Amanda Loesch the CMO of Porzio Bromberg &
Why You Should Say Yes to LinkedIn (and Six Easy Ways to Engage with Your Connections)
LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network regardless of where they live. The
Little Actions to Take to Help you go the Extra Mile in Your Business Development and Marketing Efforts
I wanted to share a few thoughts for some little things you can do in your marketing efforts to go the extra mile and stand out from competitors.
When you’re