LinkedIn is the lowest hanging fruit for keeping your professional network warm. It takes little time and effort to use the platform to build your brand and generate leads. Case
How to Use LinkedIn to Your Advantage
It’s important to link in with the people you meet in person who you consider worthwhile to extend the relationship online. I could dedicate an entire article to this topic
New LinkedIn Company Page Enhancements You Need to Know About
LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content
You Need to Know About These New LinkedIn Enhancements to Company Pages
In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!
This
A Quick LinkedIn Action You Can Take on Your Commute Home to Bolster Your Professional Network
Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the
How to Be a More Effective Networker
I came across a great article with helpful tips on networking best practices that I wanted to share. The main points from it are:
1. Never ask for what you
How to Create a Client-Centric Mindset at Your Firm
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they
Top Summer Downtime Marketing and Business Development To-Do’s
The summer is a great time to reconnect with contacts and focus on your business development and branding efforts. Instead of taking a break from doing business development and marketing activities while the sun is shining, smartly use this time to focus on those marketing activities you always wish that you had more time to do. This is great way to get an advantage over your competitors who may be lounging poolside for the summer. Here are some ideas on how you can incorporate in-person networking and online networking to help you build your brand and your book of business.
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your
Everything You Need to Know About LinkedIn QR Codes
My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why