Mark your calendars for March 7 for a Legal Marketing Association webinar titled, “How to Build Your Personal Brand Using Social Media Tools Before, During and After #LMA19” with me, and good industry friends Roy Sexton and Andrew Laver on how to use the upcoming #LMA19 conference in Atlanta on April 8-10 to build and enhance YOUR personal brand using social media! We’ll provide actionable takeaways and ideas for marketers of all levels, including how to build your network before, during and after the conference, how to master the art of the “humblebrag,” how to become a thought leader and published author (even if you’re not a great writer) and how to use free online tools to add eye-catching visuals to your social posts (like the one I created in this blog post, which I used to promote the program on social media as well). Join us!
Interview with New York Legal Marketing Association Local Group Leaders on Volunteering
I had the pleasure of conducting a live interview on the Legal Marketing Association’s Northeast Facebook page with New York Local Group Chair Michelle Murray and LMA New York Programming
How Using Social Media to Promote Others Can Build Your Network and Brand
Recently, social media strategist Spencer X. Smith (if you’re not following him you should!) said something on LinkedIn that really resonated with me.
It was about the idea of using your social media platforms and reach to promote the successes of others vs. only posting about yourself (or “me-centric” posts), and he talked about the fact that each of us has the ability to do this within our own networks to significantly strengthen our professional relationships.
Harnessing the power of your own social media platforms to promote others and build stronger relationships and your brand is actually very easy and incredibly worthwhile.
Announcing New Legal Marketing Association Video Series Featuring Member Perspectives
I am thrilled to be in this new Legal Marketing Association video series featuring members from all over the regions on why you should advocate, attend, celebrate, connect, join and
Join Me for LMA 2019 Annual Conference Workshop Program: Beyond Branding Aligning Social Media Strategy with Business Development Goals
Always a bridesmaid and never a bride no more! After several years of speaking at the Legal Marketing Association Annual Conference’s pre-conference programs, I am excited to report that for the first time, I will be speaking at the main conference! Please stick around for day two of #LMA19 in Atlanta when my fellow Legal Marketing Association’s Social and Digital Media Special Interest Group co-chair Jennifer Simpson Carr and I will present a deep-dive workshop on “Beyond Branding: Aligning Social Media Strategy with Business Development Goals” at 1:30pm on Wednesday, April 10!
In the program (for marketers of all levels and firm sizes), we will explore how social media has developed into a powerful tool that often leads to new business and enhanced client relationships. Attendees will learn how to effectively use social media for lead generation through practical, innovative, actionable and budget-friendly strategies and tactics. Learn more about our session and how to register.
How to Improve Your Project and Time Management Skills with Eva Wisnik
Who doesn’t wish there was more time in the day? Do you ever feel like you aren’t giving 100% to anything because you just run out of time? Personally I just want some more quiet time to think and less time being chained responding to my email, which I could spend days doing.
It seems like we are being pulled in so many different directions that it’s difficult to keep track of, let alone stay on track of the multiple projects and to do’s we are constantly juggling in our professional and personal lives. (I admit that I sometimes lose the post-it notes that are supposed to help me manage my projects.) So when I saw an invite for an LMA event that would help me become a better project and time manager featuring leading recruiter and trainer Eva Wisnik, I immediately signed up for it (and made the time to attend it).
I also had the opportunity to interview Eva after the event to ask her for her top project and time management tips (thank you to my trusty producing partner Rob Kates for filming it). During the interview, we also talked about how to enhance our ability to manage the ever-increasing demands on our time and what trends Eva is seeing in the recruiting market today.
Hot Off the Presses – Deborah Farone’s Best Practices in Law Firm Business Development and Marketing Book
I am really excited to be featured in a book for the very first time! I want to give a big thank you to the awesome Deborah Farone for asking me to be one of her “industry experts” in her terrific hot-off-the-presses Practicing Law Institute book on Best Practices in Law Firm Business Development and Marketing where I gave tips on social media and content marketing.
In the book, I discussed why social media and content marketing is such an important branding and lead generation tool for law firms. I also gave pointers on how to take your social media strategy to the next level using the show versus tell concept (which is the idea of showing someone how great you are at what you do with actual examples versus telling them). Here’s a sneak peek and more information on how to buy the book.