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How to Avoid Making Hashtag Mistakes on Linkedin

By Stefanie M. Marrone on June 28, 2021
Posted in hashtags, LinkedIn, Social Media

I keep seeing people make the same mistakes on LinkedIn with hashtags – I don’t want you to make them too.

First off, don’t overuse hashtags – this means don’t…

Why the Notifications Sections of Your LinkedIn Profile Is a Great Business Development Tool

By Stefanie M. Marrone on June 24, 2021
Posted in Business Development, Business Referrals, Career Development, Client Development, LinkedIn, Personal Branding, Social Media

LinkedIn gives you so many reasons to reach out to people in your professional network through its notifications tab for new business jobs, referrals and branding opportunities.

Prompts such as…

How to Really to Build Your Brand and Business on LinkedIn

By Stefanie M. Marrone on June 21, 2021
Posted in Business Development, Content Marketing, LinkedIn, Social Media

The real magic happens on LinkedIn when you start building relationships and are dedicated to providing value to your followers and connections. Here’s how:

☑️ Post relevant and useful content…

LinkedIn Update Coming Soon: LinkedIn Posts to Be Indexed by Google

By Stefanie M. Marrone on June 15, 2021
Posted in LinkedIn, Personal Branding, Personal Development, Social Media

I have a major, cool LinkedIn update for you. Individual LinkedIn posts will be indexed by Google very soon!

This means that your LinkedIn posts will start showing up in…

Recap of How to Effectively Use Hashtags on LinkedIn Webinar

By Stefanie M. Marrone on June 10, 2021
Posted in hashtags, LinkedIn, Social Media

If you missed my webinar on how to use hashtags on LinkedIn, here’s a recap of the key points, as well as the top hashtags in the legal industry, legal…

The Social Media Mistake You’re Probably Making

By Stefanie M. Marrone on June 8, 2021
Posted in Content Marketing, LinkedIn, Personal Branding, Social Media

Many people and companies take the time to create a post for social media and then they never use it again – I call this “one and done.” This is…

Why Keywords Are Key to Better Google Search Rankings for Your LinkedIn Profile

By Stefanie M. Marrone on June 7, 2021
Posted in LinkedIn, Marketing, Personal Branding, SEO, Social Media

Here’s an important way to help your LinkedIn profile become more discoverable on Google – LinkedIn SEO.

LinkedIn SEO is handled the same way you would apply SEO to your…

LinkedIn Update: Increased LinkedIn Character Count Update for Posts

By Stefanie M. Marrone on June 4, 2021
Posted in Career Development, Client Development, LinkedIn, Personal Branding, Social Media

Did you know that you can now create LinkedIn posts up to 3000 characters versus 1300?

But remember that longer isn’t always better.

There are four types of LinkedIn posts…

Women Who Wow: Shari Belitz

By Stefanie M. Marrone on June 4, 2021
Posted in Career Development, LinkedIn, Marketing, Motivation, Networking, Personal Branding, Personal Development, Social Media

I’ve been a big fan of Shari Belitz on LinkedIn over the pandemic. Her posts are eye catching and different for starters. Her engagement is high – she regularly uses…

How to Create an Impactful and Genuine Pride Month Social Media Campaign for Your Company

By Stefanie M. Marrone on June 2, 2021
Posted in Diversity & Inclusion, hashtags, Instagram, LinkedIn, Marketing, Social Media

June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.

Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.

While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.

Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.

Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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