It would be great if, after hitting publish on a new piece of content, your connections would notice and it would be widely read and it would lead to new
What Clients Really Want in Content Created by Law Firms
I always love reading annual the Greentarget State of Digital & Content Marketing study. It is filled with great insights and suggestions on how law firms and professional service firms
10 Social Media Actions You Should Take Every Day
If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.
It’s not enough
Five Content Marketing Tips to Implement Today
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
15 Tips to Improve Your Social Media Efforts
Social media success is about what you post and when you post. Here are a few quick tips to improve your social media efforts.
- Address the pain points and important
The Best Times to Post Content on Social Media
When you post on social media is just as important as what you say. Here are some interesting statistics from Hubspot on when to post on the major social networks.
Seven Types of Posts you Should Share on LinkedIn
It’s not enough to have a social media presence, it’s about what you say, how you say it and when you say it. In case you’ve run out of ideas
Check Out My PLI InSecurities Podcast on Business Development and Marketing for Lawyers
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.
In the podcast, Deborah and I discuss the
9 Tips to Expand the Reach and Power of Your Content
Have you ever wondered why some of the content you post to social media performs really well (with a high number of likes, comments and shares) and some posts don’t?
20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic
Thank you to the New York Law Journal and Mid-Market Report for publishing my new article, “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.”
Your most important job right now is to lay the foundation for when we return to “normal” and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.