As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they
Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?
I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your
Don’t Make These Mistakes on LinkedIn
There are countless articles on best practices and tips for what to do on LinkedIn, but, I wanted to focus on what NOT to do on the platform because I
Everything You Need to Know About LinkedIn QR Codes
My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why
Showing Gratitude Toward Others – A Note That Touched Me
I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I
Evergreen Content: How to Use the Holidays to Your Advantage in Your Social Media Strategy
In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.
Every holiday is
LinkedIn 101: Master LinkedIn Profile Basics, Build Your Brand and Generate Leads
The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust
What You Need to Know About the New LinkedIn Company Page Tool: Grow Your Page Audience
If you are the page administrator of a LinkedIn Company page, you may have seen a new option recently pop up on the administrator tool page – the option to
20 Ways Lawyers Can Build Stronger Professional Brands – Starting Right Now
In today’s saturated and competitive legal market, it’s just not enough to be the very best at what you do, sitting behind your desk churning out work day in day