I’m so excited for the next Women Who Wow webinar on 6/17 because I get to share the virtual stage with Helen Burness and Katie Lipp to talk about how
Why Keywords Are Key to Better Google Search Rankings for Your LinkedIn Profile
Here’s an important way to help your LinkedIn profile become more discoverable on Google – LinkedIn SEO.
LinkedIn SEO is handled the same way you would apply SEO to your
Women Who Wow: Shari Belitz
I’ve been a big fan of Shari Belitz on LinkedIn over the pandemic. Her posts are eye catching and different for starters. Her engagement is high – she regularly uses
How to Create an Impactful and Genuine Pride Month Social Media Campaign for Your Company
June is Pride Month, which offers companies an opportunity to celebrate, show support and raise awareness of LGBTQIA+ rights on their social media channels.
Businesses of all kinds and sizes can get involved, raise awareness and give back for Pride Month regardless of their budget or reach.
While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core.
Celebrating Pride and showing your support for the LGBTQIA+ community is not a trend— and it shouldn’t be treated as such. If you’re simply posting rainbow branded imagery or tweeting to “get in” on the important conversations happening this month, you’re likely being disrespectful. Make sure your company can really walk the walk.
Here’s how to create and implement an impactful and genuine Pride Month social media campaign at your company.
How to Easily Create Content for Your LinkedIn Company Page
If you find yourself struggling for what to post on your LinkedIn Company Page and how to boost engagement and how to get more followers for your page, I have
How the Basic Principles of Professional Services Marketing Impact Other Buying Decisions in our Lives
So I recently did a thing. A rather big thing for the first time. I got a car. It was kind of a big deal to me because I’m in
Women Who Wow: Edie Reinhardt
For over 20 years, Edie Reinhardt has worked with professional service firms to increase their name recognition, position themselves as industry experts and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.
Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing and business development roles within professional media companies. Learn more about her in this Women Who Wow profile.
How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
Beware of Shady Publications That Want Lawyers to Pay for Ads When Their Clients are Featured in a Magazine Profile
There are some legal publishers that have for years been engaging in annoying and intentionally confusing marketing practices that prey upon private practice lawyers at firms with deep pockets.
One
How to Create an Appropriate and Impactful Social Media Post for Memorial Day
Memorial Day is a day of remembrance for those who gave the ultimate sacrifice while serving in the American military. Yet many brands forget the serious nature of this day