Many people and companies take the time to create a post for social media and then they never use it again – I call this “one and done.” This is
Why Keywords Are Key to Better Google Search Rankings for Your LinkedIn Profile
Here’s an important way to help your LinkedIn profile become more discoverable on Google – LinkedIn SEO.
LinkedIn SEO is handled the same way you would apply SEO to your
LinkedIn Update: Increased LinkedIn Character Count Update for Posts
Did you know that you can now create LinkedIn posts up to 3000 characters versus 1300?
But remember that longer isn’t always better.
There are four types of LinkedIn posts
Women Who Wow: Shari Belitz
I’ve been a big fan of Shari Belitz on LinkedIn over the pandemic. Her posts are eye catching and different for starters. Her engagement is high – she regularly uses
What We Can Learn From Naomi Osaka’s Mental Health Struggles
When Naomi Osaka announced that she would not be competing in the French Open, she opened up about her struggles with anxiety and depression.
In doing so, she gave a
Women Who Wow: Edie Reinhardt
For over 20 years, Edie Reinhardt has worked with professional service firms to increase their name recognition, position themselves as industry experts and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.
Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing and business development roles within professional media companies. Learn more about her in this Women Who Wow profile.
How Lawyers Can Effectively Promote Their Chambers and Other Legal Guides Rankings on Social Media
I keep seeing lawyers post on LinkedIn about their recent Chambers rankings, and while there’s nothing wrong with posts like these, especially because we like to cheer on others’ successes,
Women Who Wow: Alycia Sutor
Alycia Sutor is a Managing Director at consulting firm GrowthPlay where she provides organizations with research-based insight to maximize human potential in the areas of business development and revenue growth.
Women Who Wow: Elena Cutri
Get to know Elena Cutri, the Director of Education Services at Lexis Nexis in this Women Who Wow profile.
Elena is a lifelong learner at heart and an educator by trade who partners with clients around the world to guide their software adoption strategy. She leads a team of professional trainers who create effective and engaging learning for today’s Modern Learner.
Elena is an adjunct professor at a Chicago college where she teaches public speaking and group communication skills. She volunteers as chair of a 3,000-parent network for a Special Education Resource Group in her community and leads a Girl Scout troop and teaches work-readiness classes for adults with special needs. She learns the most though from her husband and three children. Elena holds her MA in Corporate Communications from Northern Illinois University and a MBA in Marketing Management from Loyola University.
Women Who Wow: Karie Trujillo
Karie Trujillo is the Marketing and Business Development Director of Markowitz Herbold PC, a boutique litigation firm headquartered in Portland, Oregon. As a solo marketer, she manages all marketing and business development activities including lead generation, website, advertising, public relations, community involvement, client satisfaction, content development and attorney coaching. Karie has been in professional services marketing for nearly 30 years.
She is a former Northwest Chapter Legal Marketing Association Board Member and currently serves on the board of Farmers Market Fund, an organization that provides matching incentives to SNAP shoppers at farmers markets throughout Oregon. Karie is also a volunteer for the Portland Business Alliance and a member of Ninety-Nine Girlfriends, a collective giving organization.
Learn more about her in this Women Who Wow profile.