If you’re using social media for professional reasons (which you should be especially in today’s socially distant time), it’s important that you manage your overall online brand.
It’s not enough
How to Protect Yourself and Defeat Mean Girls
Some of you know the uncomfortable feeling when you’re suddenly left out of meetings, projects or email chains.
Or someone new is hired and some of your responsibilities are
Five Content Marketing Tips to Implement Today
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
How to Be More Positive and Motivate
This post from Women on Topp resonated with me, and I hope it resonates with you too. Staying positive no matter what is a conscious choice you can make. Positivity
How to Use Your Firm History to Build Your Brand and Business
Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
The savviest social media marketers only craft social media posts with a strategic mindset to support their firms’ and their lawyers’ business development efforts. If the post doesn’t support your firm’s strategic goals, immediately abort mission.
Now, that being said, not every post you create should solely focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry and devoid of personality and heart.
…if the post doesn’t support your firm’s strategic goals, immediately abort mission.
Firms should also showcase their “softer” side, which can support their business development efforts as well, because clients want to see that their outside counsel has multidimensions to their firm.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. For example, intersperse posts about firm life, pro bono and community service activities, as well as profiles on current lawyers and alumni, and photos from firm events depicting individuals at the firm engaging with each other socially.
Women Who Wow: Nita Sanger
In this installment of the Women Who Wow series, get to know Nita Sanger.
Nita is the Chief Executive Officer of Idea Innovate Consulting, a boutique strategy consulting firm transforming businesses for growth in professional, financial and legal services. In addition, Nita is a Managing Director at Corporate Legal Innovation Consultants (CLIC), a consulting company focused on the legal industry and the Chief Operating Officer at In the House, a community for innovative general counsel.
Nita is a C-suite expert with more than 20 years of strategy and operations experience, transforming and scaling businesses for growth at global large and mid-sized corporates, and start-ups. In her previous roles, she assisted businesses to redesign their processes, reduce costs, optimize M&A /post-merger integrations, and drive talent and change management.
How to Strengthen Your Professional Network and Business Development Pipeline
No matter how brilliant a lawyer is, he/she is unlikely to steadily bring in business throughout their career solely through providing high-quality legal services.
In any relationship-driven business, the vast majority of work goes to those who not only do great work but who understand their clients’ businesses inside and out, make their clients look good both internally and externally, and are the kind of people with whom clients genuinely like working. That being said, building relationships takes patience, persistence and a personal touch, which are skills that all of us can refine and polish.
I’ve put together tips for lawyers at any level focusing on cultivating and strengthening relationships (although they can be adapted to anyone in pretty much any field). I hope they inspire you (and lead to new clients)!
11 Tips to Create a Great Biography
Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept:
- Use short, succinct sentences and paragraphs – less is actually
Women Who Wow: Nancy Slome
The next woman who wows is Nancy Slome of the Lawyers Biography Service. I have known Nancy for years and have always been impressed with her knowledge of the legal industry, her kindness, authenticity and resilience. Learn more about her in this Q&A.