With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience. Here are a few tips you can implement today that will have a lasting impact on your content efforts.

I wrote a new article for Law.com and the Mid-Market Report on “How To Maintain and Build Your Business During COVID-19.”

As I note, the most important question you should

I bet you’ve probably experienced a bit of joy at the hardship or failure of another person (oftentimes someone you don’t like or who brings out feelings of jealousy in you) at least once in your life just as someone has experienced joy at your negative expense as well.

Think back to when someone you didn’t care for much tripped and spilled coffee on themselves, or when a politician experienced a particularly humiliating fall from grace or when someone of whom you’ve always been envious got fired. It felt a little good, right?

So, why does it sometimes make us feel good when we hear bad news about people we know? Why does it feel strangely satisfying? And does it make us a bad person?

Online networking has never been more important than it is today. With all that is going in the world, you don’t want to be in the position to overhaul your LinkedIn profile and build your connections if you should be in the position of losing your job or being furloughed. Also, online networking is now even much more important than it was before the coronavirus pandemic. It’s our primary way of remaining connected to and top of mind with our professional contacts.

You should always keep your network “warm” and your LinkedIn connections updated because at some point, you’ll need them. Here’s a plan for how build and maximize your LinkedIn presence now and in the future.