I am a big believer that using comments to boost your brand on LinkedIn and other social platforms can be a great visibility tool – but I never thought I
Why You Should Use the Tagging Feature in Your LinkedIn Posts
Tagging is a feature on all social networks that enables you to mention people, entities, organizations or companies in a post. But you should only do this when they are
Five Ways to Create a More Effective Content Marketing Strategy
Did you know that 27 million pieces of content are being distributed on a daily basis?
That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.
It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.
Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.
Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.
Here’s how.
How to Create a Realistic Plan for Business Development
It’s so easy to put off business development and marketing – especially now when we are still social distancing. But it’s actually never been more important to invest in your
Case Study on How I Increased a Law Firm’s Presence on LinkedIn
LinkedIn presents an excellent opportunity for lawyers in every practice area and industry to share useful and engaging content with potential and current clients.
Because LinkedIn gives you access to
How to Achieve Real Success on LinkedIn (Look Beyond the Likes and Followers)
Making getting more likes and followers your primary goal when it comes to social media success will not get you more business on LinkedIn, any other social channel or in
Why Hashtag Holidays Like National Puppy Day Are Just What We Need Right Now
I don’t know about you but the last year has been pretty heavy in every way. From navigating suddenly working from home full time to dealing with a global pandemic
Join Me and Other Women Who Wow for a Webinar on 3/24 on How Women Can Develop and Promote Their Personal Brands
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who
Easy But Impactful Ways to Stay in Touch With Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
Why You Should Be Proactive vs Reactive on LinkedIn
You might not have the results you want on LinkedIn because you’re being reactive instead of proactive when it comes to your content and networking actions.
To be successful on