When you post on social media is just as important as what you say. Here are some interesting statistics from Hubspot on when to post on the major social networks.
Seven Types of Posts you Should Share on LinkedIn
It’s not enough to have a social media presence, it’s about what you say, how you say it and when you say it. In case you’ve run out of ideas
How to Use Your Firm History to Build Your Brand and Business
Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
The savviest social media marketers only craft social media posts with a strategic mindset to support their firms’ and their lawyers’ business development efforts. If the post doesn’t support your firm’s strategic goals, immediately abort mission.
Now, that being said, not every post you create should solely focus on your firm’s work and its substantive news, events and publications – that can make your firm seem dry and devoid of personality and heart.
…if the post doesn’t support your firm’s strategic goals, immediately abort mission.
Firms should also showcase their “softer” side, which can support their business development efforts as well, because clients want to see that their outside counsel has multidimensions to their firm.
Showcasing the softer side of your law firm humanizes your firm and makes your lawyers more relatable. For example, intersperse posts about firm life, pro bono and community service activities, as well as profiles on current lawyers and alumni, and photos from firm events depicting individuals at the firm engaging with each other socially.
Check Out My PLI InSecurities Podcast on Business Development and Marketing for Lawyers
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.
In the podcast, Deborah and I discuss the
9 Tips to Expand the Reach and Power of Your Content
Have you ever wondered why some of the content you post to social media performs really well (with a high number of likes, comments and shares) and some posts don’t?
20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic
Thank you to the New York Law Journal and Mid-Market Report for publishing my new article, “20 Ways Small- and Mid-Size Firms Can Appropriately Market Themselves During the Pandemic.”
Your most important job right now is to lay the foundation for when we return to “normal” and also to be ready, willing and able to assist your clients during this time of great change, confusion and stress. Empathy is the single most important characteristic you can have right now to build stronger relationships.
In case you are looking for some “homework” in the marketing and business development area, here are a few ideas to keep you busy during this period.
How (and Why) to Create a Custom URL for Your LinkedIn Profile
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Why? A custom URL will enable you to use your LinkedIn
How to Write Stronger Client Alerts and Blog Posts
As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to
11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.