LinkedIn continues to be the most important social media channel for business development. LinkedIn enables you to quickly build and grow relationships, strengthen your brand, and stay top of mind
Recap of the New York LMA MarTech Program on Getting Your Lawyers to Link in to LinkedIn
Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.
It was my first time back
15 Reasons Why Your Law Firm Should Use Social Media
I’m often asked by law firm marketers how they can make the case for why their lawyers and firms should use social media or why it’s worth the time or
Join Me for an LMA New York Program on How Lawyers Can Enhance Their LinkedIn Presence
Tomorrow is my first time back on the speaking circuit since having a tough few months personally – so many people pretend like everything is great in their personal lives
How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals
You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so
Remember to Create a Custom LinkedIn URL
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the
Simple Ways to Use LinkedIn to Grow Your Brand and Network
LinkedIn is the lowest hanging fruit for keeping your professional network warm. It takes little time and effort to use the platform to build your brand and generate leads. Case
Catch Me on the Road – Upcoming Fall Speaking Engagements
As summer winds down, I’m happy to report that you’ll be able to catch me on the speaking circuit in a number of cities this fall. Some of the dates
Social Media Tip: Why Listening to Your Competitors is Important
Here’s a social media tip for this Friday:
Social media listening or “spying” 👀 on your competitors has many benefits – you’ll get insights into their followers, the content that
How to Use LinkedIn to Your Advantage
It’s important to link in with the people you meet in person who you consider worthwhile to extend the relationship online. I could dedicate an entire article to this topic