Did you know that 27 million pieces of content are being distributed on a daily basis?

That’s a lot of content. But not all of it is good. And it needs to be good – really good in fact – in order for it to be worthwhile to spend the time to create it.

It’s also not the quantity, it’s the quality and then what you do with it to ensure that your target audiences actually see your content.

Many businesses are leveraging content to enhance brand awareness and lead generation/sales, but most organizations don’t know how to create an effective content marketing strategy.

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan.

Here’s how.

Learn more about Nina McCann in this Women Who Wow profile. Nina is a marketing, public relations and business development professional with nearly 20 years of experience in the professional services environment.

Currently, she is the Director of Marketing for NAM (National Arbitration and Mediation), a national alternative dispute resolution provider. Her in-house roles at professional services firms have included overseeing marketing at a national accounting firm (Citrin Cooperman) and regional and global law firms (Forchelli Deegan Terrana LLP, Nixon Peabody LLP and Fried Frank LLP).

Nina started her career as a publicist for a NYC not-for-profit organization, Victim Services, Inc. where she acted as a bilingual spokesperson, resulting in media coverage in The New York Times, Daily News, Newsday and El Diario.

Nina has contributed to numerous industry articles, participated in panel discussions and has been featured on the radio discussing marketing, public relations and media. She is a member of the Hispanic Public Relations Association – New York Chapter and a former Board member of the Public Relations Professionals of Long Island. She was honored by the L.I. Hispanic Chamber of Commerce with its Director of the Year award, Long Island Business News legal marketing award and named a 2021 Power Women in Long Island by the Herald Community newspaper publications.

Learn more about why Nina is a woman who wows.

I am so excited to have Deborah Farone in the Women Who Wow series as she is truly someone I admire and someone who is the epitome of a woman who wows (also our last names rhyme). She is brilliant, generous with her time and advice, and she is a woman who supports other women.

In case you don’t know who Deborah is, she created and managed the marketing departments for two of the world’s most highly respected law firms, Cravath, Swaine & Moore and Debevoise & Plimpton. She now runs a consulting firm Farone Advisors, where she works with company leaders and C-suite professionals to produce innovative programs in the areas of strategic planning, business development, marketing communications and key client management.

Somehow she found time to write a book in 2019! It’s one of my favorite industry “encyclopedias” and not just because I’m quoted in it. The book “Best Practices in Law Firm Business Development and Marketing,” published by PLI, was based on more than 60 interviews of law firm leaders, innovators, technologists, academics and marketers.

Learn more about Deborah.

Alice Simons is a marketing, communications and business development professional with more than 20 years of experience in the for- and non- profit sectors.

In her current role as Marketing Communications Manager at national boutique consumer and commercial financial services compliance law firm Hudson Cook, she plans and executes strategic marketing campaigns, including digital content marketing, brand management, PR and client outreach.

She began her career in non-profit annual fund development roles at the New York Philharmonic and Mann Center for the Performing Arts before transitioning to a marketing role at a consulting/law firm. In 2018, she became the first in-house marketer at Hudson Cook.

Alice is a lifelong volunteer for various community organizations, including Special Olympics, the Annapolis Opera and Annapolis Film Festival. She currently serves as member-at-large on LMA’s Baltimore Local Steering Committee and on the Marketing and Business Partner Committees for the American Financial Services Association.

Learn more about her in this Women Who Wow profile.