As you are building your personal brand on social media, you will need to decide whether you should keep your personal and business accounts separate.
There is no right
Five Small Yet Impactful Actions to Take on LinkedIn Today
I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of
10 Ways to Get More Engagement on Your LinkedIn Posts
I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be
Why You Should Maintain Soft Communication and Consistent Touchpoints with Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships
What to Do During Downtime to Build Your Brand and Business
This is not the year to take a break from marketing during the summer. Even under the best circumstances, it’s incredibly important to ensure your clients are happy and that
How Taking Advantage of Low Hanging Fruit Can Yield Major Benefits in Your Marketing Efforts
A great benefit about marketing is that sometimes the lowest hanging fruit can yield major benefits with little effort.
First thing’s first, what does “low-hanging fruit” mean? It is “a thing or person that can be won, obtained, or persuaded with little effort.” Since we spend so much time and effort on most of our marketing and business development strategies, it’s nice when we don’t have to work so hard on everything all the time. Sometimes all it takes is picking up the phone, crafting a thoughtful email, using LinkedIn more strategically or just letting Google do the work for you.
10 Ways to Achieve Content Marketing Success
With so much content being produced right now, it’s important to keep in mind some best practices to ensure your content cuts through the noise and reaches your target audience.
Five Small Yet Impactful Actions to Take on LinkedIn Today
I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of
How to Set and Accomplish Your Professional Goals to Become a Better Version of You
It’s a great time to take stock of your marketing and business development activities over the past year, including your successes and failures, and set goals for the year ahead.
How to Build a Strong Personal Brand Despite Social Distancing
It’s never been more important to build a strong personal brand than it is now, especially when many people are seeking employment and unable to network in person.
Your personal