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Join me on Friday, May 1 for a webinar on how to create compelling visuals to accompany your social media posts with a focus on Canva.

As we are all…

As we are in the midst of the COVID-19 outbreak, online networking has never been more important to stay top of mind and build connections – whether you have a job or are looking for one.

There are three essential building blocks of LinkedIn – your profile, your connections and your interaction on the platform. I find that many professionals focus on the first one – creating a strong profile, but they don’t take it to the next level by strategically building their network (meaning sending and accepting connection requests) and maintaining a consistent presence through liking, commenting and sharing posts.

Here are some ways you can fire on all cylinders when it comes to strengthening your LinkedIn presence. Remember that LinkedIn is where business professionals gather, do research and look for information especially now.

I am often asked by friends, industry colleagues and lawyers about how they can become stronger social media marketers both for themselves, their lawyers and their firms. I always say that that it’s not hard to do if you are committed and resourceful – it just involves being more clever and creative about the content and visual assets that you do have. It also involves a significant time commitment to stay top of mind in order to effectively engage with clients, prospects and other key influencers to strengthen your brand and to generate real business. If you’re willing to do those two things, mastering the techniques is easy. Now let’s get to work! 

I have a few favorite go-to content marketing tricks and tips that help guide every post and article I create that help me engage my target audiences. They also make the content I have work smarter and harder for me and my team, which makes us more efficient and strategic. Incorporating these tips into your content strategy will help enhance lead generation and brand building (but don’t tell eveyrone about them – let’s keep them our little secret)!

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, and areas of expertise and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just poorly written.

Here are my top tips for creating a strong, engaging bio that concentrates on the client-centric, show vs. tell concept.

Today’s LinkedIn tip (via video) is about the notifications section. This area gives you a treasure trove of useful information on job moves, work anniversaries and the accomplishments of your…

Being sensitive to current market conditions and disseminating content and programs that are designed to inform your clients and help them navigate this unprecedented time should be your only guiding principle during the coronavirus outbreak when it comes to content and digital marketing.

My dear friend Amanda Loesch the chief marketing officer at Porzio, published an article on LinkedIn yesterday, and I asked her if I could make it a guest column on my blog because I think the message is so important – there is nothing like a global pandemic to put things in perspective.

The article focused on legal guides and award submissions and why they are still considered a priority – the publications continue to send deadlines and reminders, and it seems quite tone deaf given the fact that we are living in the midst of a public health crisis with no end date. Legal industry publications should be thinking about adapting and innovating, not pushing through as if this is business as usual. Amanda is another woman who wows, and I hope you’ll take the time to read her article.