I’m excited to announce that I’ll be offering a Social Media Master Class in-person training course in December and January in New York City! I’ll offer the course in other
How to Increase Your LinkedIn Company Followers and Personal Network
Every company and business professional should have more than 1000 LinkedIn followers/connections. If you don’t, you aren’t maximizing your network or using LinkedIn effectively. While the number of connections you
How to Be More Successful with your Content Marketing Efforts
Content marketing can take up a lot of time and effort. I wanted to share some ideas on what actually can make your content marketing efforts successful and worthwhile –
How Small Actions Can Yield Big Benefits In Your Marketing & Business Development Efforts
Sometimes the small things right in front of us, by nature easy to do, are the smartest things to advance your marketing and business development efforts. Though these actions may seem small, they can be incredibly rewarding. Sometimes all it takes is picking up the phone or crafting a thoughtful email or just letting Google work for you.
Here are some easy, “low hanging fruit” ideas that can lead to success:
Join Me For the Ark Group’s Competitive Intelligence in the Modern Law Firm conference this Wednesday 9/25
I’m excited to speak at the ARK Group’s Competitive Intelligence in the Modern Law Firm conference this Wednesday 9/25 in NYC with Amanda Loesch the CMO of Porzio Bromberg &
Recap of the New York LMA MarTech Program on Getting Your Lawyers to Link in to LinkedIn
Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.
It was my first time back
Catch Me on the Road – Upcoming Fall Speaking Engagements
As summer winds down, I’m happy to report that you’ll be able to catch me on the speaking circuit in a number of cities this fall. Some of the dates
The Three Components of a Strong LinkedIn Presence
Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:
- building and maintaining a strong, optimized profile
- making strategic connections
How to Create a Client-Centric Mindset at Your Firm
As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they
Everything You Need to Know About LinkedIn QR Codes
My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why