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You Need to Know About These New LinkedIn Enhancements to Company Pages

By Stefanie M. Marrone on August 16, 2019
Posted in Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn, Marketing, Networking, Personal Branding

In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!

This…

A Quick LinkedIn Action You Can Take on Your Commute Home to Bolster Your Professional Network

By Stefanie M. Marrone on August 14, 2019
Posted in Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn, Social Media

Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the…

How to Create a Client-Centric Mindset at Your Firm

By Stefanie M. Marrone on August 5, 2019
Posted in Branding, Business Development, Business Referrals, Client Development, Content Marketing, Lead Generation, LinkedIn, Marketing, Personal Branding, Personal Development

As a legal marketing professional, your job is to aid lawyers to identify ways in which your firm can add value to a client/contact and solve an issue that they …

Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?

By Stefanie M. Marrone on July 31, 2019
Posted in LinkedIn, Marketing, Personal Branding, Personal Development, Social Media

I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is…

How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy

By Stefanie M. Marrone on July 16, 2019
Posted in Content Marketing, Lead Generation, LinkedIn, Social Media

Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your…

Everything You Need to Know About LinkedIn QR Codes

By Stefanie M. Marrone on July 16, 2019
Posted in Branding, Business Development, Lead Generation, LinkedIn, Marketing

My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why…

Showing Gratitude Toward Others – A Note That Touched Me

By Stefanie M. Marrone on July 9, 2019
Posted in Client Development, Legal Marketing Association, LinkedIn, Marketing, Social Media

I love helping people maximize social media for their branding and business development goals, and I often speak to legal marketers about social media and content at various conferences. I …

Why It’s So Important to Cultivate Your Alumni Network

By Stefanie M. Marrone on June 28, 2019
Posted in Alumni, Business Development, Business Referrals, Client Development, Lead Generation

We are all the sum of each of our professional experiences, which greatly help to shape who we are today.

In 2007 I joined named a young, entrepreneurial firm, McKee…

Evergreen Content: How to Use the Holidays to Your Advantage in Your Social Media Strategy

By Stefanie M. Marrone on June 26, 2019
Posted in Branding, Content Marketing, Evergreen Content, LinkedIn, Marketing, Social Media

In this article, I explore how to use the holidays in your social media strategy to fill in gaps in your content calendar throughout the year.

Every holiday is…

LinkedIn 101: Master LinkedIn Profile Basics, Build Your Brand and Generate Leads

By Stefanie M. Marrone on June 25, 2019
Posted in Business Development, Lead Generation, LinkedIn, Marketing, Networking, Personal Development, Social Media

The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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