I can’t wait to speak at the 2019 Legal Marketing Association Annual Conference on April 10 at 1:30pm in Atlanta on “Beyond Branding: Aligning Social Media Strategy with Business Development
Why You Should Never Forget That Anyone You Meet Could Be a Potential New Client or Referral
I recently heard a very inspiring story about how a client referral came from a conversation that a lawyer had with the cleaning service employee who was assigned to his
Why Supporting Other Women and Finding Your Professional Wolfpack Is so Important
Kindness, trust and empathy are among the characteristics I look for in my professional “wolfpack,” and I am so lucky to have found a group of strong women who support
How to Silence Your Inner Critic, Step Outside of Your Comfort Zone and Achieve Greater Success
Many professionals want to step outside of their comfort zones and try different types of professional branding activities such as public speaking, article writing, taking a leadership role on a
How to Write an Amazing, Engaging & Client-Focused Professional Biography
Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, areas of expertise and what makes you stand out from your competitors.
Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.
Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just plain poorly written.
Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. Any down time you have or right before a pitch or a speaking engagement are all great reasons to take a fresh look at your bio and them more engaging and client-focused. Now let’s get to work!
12 Ways to Develop a Successful Social Media Strategy at Any Size Firm
I’m often asked how to develop a successful social media strategy. Firms of all sizes and budgets can do it if they are resourceful and creative.
Here are some ideas
Why Being Yourself Is the Smartest Thing You Can to Build Your Personal Brand
“Be yourself” was one of the most important pieces of advice that I gave to students at Fordham University School of Law when I spoke to them about about how to build a strong professional brand. I told the students that I’ll never be someone who wears conservative black suits to work every day and that’s okay (notice the French bulldog shirt that I’m wearing when I spoke to them – I also often wear my lucky Darth Vader earrings when I’m giving a presentation because they make me feel fearless).
Maybe you love bow ties or have pink hair or wear something signature that speaks to you. It’s important to find ways to express yourself, inject your personality and be unique while also being professional. You CAN do both and still be successful in corporate America and at professional service firms. Find the type of work environment that lets you be YOU. Also, it’s never too early (or late) to build your brand or reinvent yourself.
Upcoming LMA Webinar: Learn How to Build Your Personal Brand Using Social Media Tools Before, During and After #LMA19 on March 7
Mark your calendars for March 7 for a Legal Marketing Association webinar titled, “How to Build Your Personal Brand Using Social Media Tools Before, During and After #LMA19” with me, and good industry friends Roy Sexton and Andrew Laver on how to use the upcoming #LMA19 conference in Atlanta on April 8-10 to build and enhance YOUR personal brand using social media! We’ll provide actionable takeaways and ideas for marketers of all levels, including how to build your network before, during and after the conference, how to master the art of the “humblebrag,” how to become a thought leader and published author (even if you’re not a great writer) and how to use free online tools to add eye-catching visuals to your social posts (like the one I created in this blog post, which I used to promote the program on social media as well). Join us!
You’re Going to Be Okay! Your How-To Guide After Getting Fired or Let Go
If you have never been let go from a job at some point during your career, consider yourself incredibly fortunate.
I recently wrote an article, “It’s Okay to Fail Sometimes – Your How-To Guide After Getting Fired or Let Go,” because a few friends of mine have recently lost their jobs and their news brought me back to the important lessons that I learned as a result of being let go myself. The article goes into what to do right after it happens and then the days and weeks afterwards.
How to Improve Your Project and Time Management Skills with Eva Wisnik
Who doesn’t wish there was more time in the day? Do you ever feel like you aren’t giving 100% to anything because you just run out of time? Personally I just want some more quiet time to think and less time being chained responding to my email, which I could spend days doing.
It seems like we are being pulled in so many different directions that it’s difficult to keep track of, let alone stay on track of the multiple projects and to do’s we are constantly juggling in our professional and personal lives. (I admit that I sometimes lose the post-it notes that are supposed to help me manage my projects.) So when I saw an invite for an LMA event that would help me become a better project and time manager featuring leading recruiter and trainer Eva Wisnik, I immediately signed up for it (and made the time to attend it).
I also had the opportunity to interview Eva after the event to ask her for her top project and time management tips (thank you to my trusty producing partner Rob Kates for filming it). During the interview, we also talked about how to enhance our ability to manage the ever-increasing demands on our time and what trends Eva is seeing in the recruiting market today.