Here are some tips on how to develop a strong personal social media content strategy to raise your profile, even in an uncertain time or a down market. Reach out
How to Achieve Success With Your Content Marketing Efforts
Here are a few quick tips for how to ensure you are maximizing all of the great content you create and use it to enhance your brand and build your
How to Easily Create Custom Images to Accompany Your Social Media Posts
I always say to never post anything to social media without an image because posts with images get much more engagement but what’s worse is to post an incorrectly sized
How to Truly Partner with Your Business Partners
One of the most interesting panels on which I’ve participated was when I spoke with a dear industry friend Amanda Loesch on best practices for successfully selecting and working with
How to Use LinkedIn Publisher to Build Your Professional Brand and Become a Thought Leader
Many of you have great ideas for articles but maybe you’re not sure where to publish them, or you kind of want a blog but you don’t want the time
Why Now Is the Time to Invest in Developing Relationships
Strong relationships are the foundation of business development success in every industry during normal times and especially right now as we face the coronavirus together.
Lawyers especially need to invest
Updated: How to Develop a Strong Hashtag Strategy on LinkedIn
Hashtags are great tools to help your content become discovered and to build your brand and business (especially on LinkedIn), but only if you know how to use hashtags and
Key Points from Deborah Farone’s Legal Marketing in the Time of COVID-19 Article
I came across a great article by industry leader and friend Deborah Farone on law.com on legal marketing in the time of COVID-19. The line that resonated with me most
Why You Should Turn Off All Pre-Scheduled Online Activity During the Coronavirus Outbreak
I just heard a story where a firm had to issue an apology email a few minutes after sending what was an auto-reminder by email for an event in May
Join Me for an Expert Webcast on Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis
Please join me for an Expert Webcast tomorrow, March 19, from 1pm to 2pm PDT on “Effective Thought Leadership and Communication Strategies in the Time of a Global Crisis.”
I’ll