It’s not always easy to develop a steady stream of strong content to engage with your clients, prospects and other target audiences, especially when there’s so much competition out there from other firms that are content powerhouses and so little time to capture the attention of your audience.

You also don’t want to be the firm that posts content just for the sake of posting content – you always want your articles and posts to be meaningful, targeted and client-focused – remember, always think quality over quantity. You can also use what you do have more efficiently to give you much more bang for your buck.

Your professional biography is one of the most important pieces of copy you’ll ever write about yourself. It’s your opportunity to showcase your work, capabilities, areas of expertise and what makes you stand out from your competitors.

Many in-house counsel cite lawyer bios as one of the most important sources of information regarding researching outside lawyers (yes, everyone is Googling you and your bio is usually the number one search result of your name). In addition, lawyer bios are among the most trafficked pages on law firm web sites.

Your bio can serve as an important business development tool if it is well-crafted. Yet within the legal industry, so many bios are still lackluster, outdated, not client-focused or just plain poorly written.

Given the power of bios, it has always baffled me that many lawyers do not update theirs at least several times a year or write them with a client focus. Any down time you have or right before a pitch or a speaking engagement are all great reasons to take a fresh look at your bio and them more engaging and client-focused. Now let’s get to work! 

Quite possibly the worst thing about dealing with the loss of someone you loved is the anguish when you forget that you just can’t call or text them to tell or ask them something.

On a weekly basis, I think of things – an impossibly funny situation that happened to me on the NYC subway that morning, a question about a family recipe I am about to screw up, general family gossip or advice – that I desperately want to discuss with my mom, and then I painfully realize that I will never be able to do that again with her.

Three years ago today, I lost my mom Lucille to Multiple Myeloma, a rare blood cancer of plasma cells. It causes cancer cells to accumulate in the bone marrow, where they crowd out healthy blood cells and lead to a lot of terrible things, such as irreparable damage to the kidneys, heart, lungs and bones.

My late mom Lucille and me

My mom had this awful cancer for many years and responded well to treatment for many years from the best oncologists in New York City – a cocktail of groundbreaking drugs, chemotherapy, even an auto stem cell transplant – but then just when she thought she was in the clear, it came back with a vengeance.

Then there is a dear friend of mine who lost her husband (who was also a close friend) at the age of 35 last summer. She is now a 32-year-old widow. They were married for less than two years. He was an accomplished law professor who graduated first in his class at law school. He was also an opera singer. For months I have been trying to make sense of his passing, and how life can be so cruel and unfair, and then so wonderful sometimes. I am in awe of my friend’s strength and cannot even imagine what she carries around with her every day.

Lately I feel as if everyone I know has experienced a personal tragedy or profound loss of some sort – the death of parent, a beloved pet, a grandparent, a miscarriage, the diagnosis of a terminal illness – maybe it’s our age. Maybe it’s bad luck. Whatever it is, it just plain sucks.

Here’s the thing though – you can choose to wallow in tragedy, or you can choose to make hardships and the worst times of your life teaching moments and turn them into something good. You’d be surprised just how resilient each of us are if we just believe it.

Also, some of us must choose to be happy at certain points in our lives in order to turn the tide around or just to carry on and not to fall into a dark hole of despair. Happiness doesn’t always come easy to everyone all the time (more on that in a bit). Sometimes a tragedy can serve as the catalyst to cause us to reevaluate what we want from our lives.

Unfortunately, time doesn’t stop just because we are going through a personal tragedy. The sun still rises and sets, and we all still must get up and put on our game faces and go to work, and take care of our families, and just keep going no matter how hard it is.

This article is intended to help those who are facing something profoundly difficult in their personal lives and those around them so that those people can hopefully become more understanding and empathetic toward others, because you just never know what someone else is going though. So many successful people are trying to hold it together when inside they are struggling with loss and grief. I just wanted them to know that it’s okay and that they weren’t alone in this feeling.

In this article, I provide 16 easy ideas to incorporate into your social media, business development and branding efforts for professionals at all levels because it’s never too late or early to shake up your marketing efforts, and the new year is a great opportunity to start fresh and add new activities to our business development and marketing mix.

A word to the wise for young professionals – you should build your network before you think you’ll ever need it. Your peers will be tomorrow’s business leaders. And a word to the wise for seasoned lawyers who don’t think they need to spend the time on business development – today it’s not enough to just be a great lawyer.

You need to market yourself as well as churn out exceptional legal work. One day your steady stream of work could dry up or something unexpected could happen where you need to rebuild your practice.

Also, you never know who can turn out to be a client, referral or future employer. I always tell the lawyers with whom I work to never underestimate the importance of every person and connection. Be friendly and kind to everyone. Because you never know. Read the full article for the 16 tips

I’ll be presenting a workshop at the 2019 Legal Marketing Association’s Annual Conference (which is the premier yearly gathering of legal marketers) on how to align your social media efforts with your business development strategy with Jennifer Simpson Carr on day two of the LMA Annual Conference (at 1:30pm on April 10). This is going to be a hands-on, immersive program with lots of actionable takeaways for marketers of all firm sizes and levels. It’s another reason that we hope you stay until the end of the #LMA19 conference. Here’s a sneak peek of our session! Thank you to Rob Kates for filming this segment. 

Mark your calendars for March 7 for a Legal Marketing Association webinar titled, “How to Build Your Personal Brand Using Social Media Tools Before, During and After #LMA19” with me, and good industry friends Roy Sexton and Andrew Laver on how to use the upcoming #LMA19 conference in Atlanta on April 8-10 to build and enhance YOUR personal brand using social media! We’ll provide actionable takeaways and ideas for marketers of all levels, including how to build your network before, during and after the conference, how to master the art of the “humblebrag,” how to become a thought leader and published author (even if you’re not a great writer) and how to use free online tools to add eye-catching visuals to your social posts (like the one I created in this blog post, which I used to promote the program on social media as well). Join us!