Alycia Sutor is a Managing Director at consulting firm GrowthPlay where she provides organizations with research-based insight to maximize human potential in the areas of business development and revenue growth.
Beware of Shady Publications That Want Lawyers to Pay for Ads When Their Clients are Featured in a Magazine Profile
There are some legal publishers that have for years been engaging in annoying and intentionally confusing marketing practices that prey upon private practice lawyers at firms with deep pockets.
One
Women Who Wow: Michelle O’Driscoll
Michelle O’Driscoll has been in the legal marketing industry for more than 30 years, which means she’s pretty much seen and done it all.
As the Senior Business Development Manager at Sheppard Mullin LLP in San Francisco, Michelle is responsible for leading strategic practice group and industry team marketing initiatives to help lawyers increase their revenue and expand visibility.
In her bio, she calls herself “results-oriented, a connector and a “doer” and a critical member of any marketing SWAT team” which I think is clever and terrific.
Michelle previously worked in marketing roles for Bingham McCutchen, Sedgwick and Heller Ehrman. She is the mother of identical twin sons and co-authored the popular book “Play Around the Bay: A Guide to Bay Area Outings for Families with Young Children,” first published in 1999.
Learn more about her in this Women Who Wow profile.
Why You Should Reuse and Repurpose Your Content on LinkedIn
Did you know that there’s absolutely no way for every single person who is a connection of yours on LinkedIn to see every single post of yours.
In fact the
Why Choosing The Right Company Swag Is so Important for Your Brand and Business
This morning, I went to use a pen that I got at a conference last year (I really do miss in-person conferences) from a law firm service provider. It’s my
20 Must-Do’s to Enhance Your Social Media Presence and Followers
Here are some must-incorporate ideas to grow your social media presence and clout, and your followers for any size firm and individual.
- Only focus on the social platforms where your
How to Create a Killer LinkedIn Profile Headline
Here are some quick, easy tips on how to create a strong LinkedIn headline
Your headline is one of the most important parts of your LinkedIn profile. It not only
Answers to Your Top Instagram Questions (and a Few Best Practices)
Instagram is still a largely unused social media platform for law firms and that gives it a lot of potential for those firms that decide to incorporate it into their social strategy if they use it wisely. (Remember, for most law firms and B2B companies, LinkedIn is still the most important social channel and the one that will help you generate the most leads, so it should be at the cornerstone of your social media marketing efforts).
I’ve been getting a lot of questions about Instagram best practices, so I wanted to dedicate an article to answer them. The most common question I’ve received, “Is it worth the time and resources to creating and maintaining an Instagram presence?” Read on to learn the answer to this question and many more.
Why You Should Take the Time to Publish an Article
My guess is that many of you have more free time now due to the pandemic, which had slowed down deal flow and litigation activity.
Plus working from home eliminates
Last Chance to Register for Tomorrow’s Free Social Media Online Program
I hope you’re all doing well in spite of these difficult times. I wanted to let you know about a free virtual program I’m doing tomorrow June 4 at 1pm