Making getting more likes and followers your primary goal when it comes to social media success will not get you more business on LinkedIn, any other social channel or in
Why Hashtag Holidays Like National Puppy Day Are Just What We Need Right Now
I don’t know about you but the last year has been pretty heavy in every way. From navigating suddenly working from home full time to dealing with a global pandemic
Join Me and Other Women Who Wow for a Webinar on 3/24 on How Women Can Develop and Promote Their Personal Brands
March is Women’s History Month, and we can’t think of a better way to celebrate the accomplishments of women past, present and future, than by hosting our first Women Who
Easy But Impactful Ways to Stay in Touch With Your Professional Network
It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis.
That means the onus is on you to maintain relationships
Why You Should Be Proactive vs Reactive on LinkedIn
You might not have the results you want on LinkedIn because you’re being reactive instead of proactive when it comes to your content and networking actions.
To be successful on
How to Optimize Your LinkedIn Company Page for Success
Right now, online networking is the most important tool we have to stay top of mind with clients, prospects, employees, alumni, the media, recruits and others who are interested in updates about your company and its people.
In many ways, your LinkedIn company page is a second company web site, and because LinkedIn is the world’s largest professional network where many people go directly for information and research, it may be even more important than your actual web site.
Your company page gives you a platform to post information about what you do and promote important news, insights, events and services. It’s one of the most powerful online marketing tools for companies of any size if you consistently post and engage with your followers.
In order to maximize your LinkedIn company page, you’ll need to do three things:
- grow your company page followers,
- drive awareness of your page, and
- post content that helps and educates others.
Regardless of how many followers you have, you have to keep them engaged with helpful posts or they will lose interest and your content won’t appear in their news feed. You can do this by regularly posting helpful, non self-boasting content to provide value to your followers.
Here’s how:
A Simple Way to Become More Successful on Social Media
Did you know that there’s no way for every single person who is a connection of yours on LinkedIn to see every single post of yours?
In fact the odds
Why You Should Add Your LinkedIn Profile URL to Your Email Signature
One of the easiest ways you can build your LinkedIn connections is by adding a URL to your LinkedIn profile in your email signature. This should be standard for all
How to Become More Successful on Social Media
How do you become successful and build a strong professional online brand (that also grows your business?)
By focusing on producing your own original valuable content every day and not
One Year Later: The Long-lasting Effects of the Pandemic
One year ago today at my last in-person speaking engagement. We knew about the coronavirus then, but we didn’t know how bad it would be.
I was handing out antibacterial