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Recap of the New York LMA MarTech Program on Getting Your Lawyers to Link in to LinkedIn

By Stefanie M. Marrone on September 11, 2019
Posted in Career Development, Client Development, Content Marketing, Legal Marketing Association, LinkedIn, Personal Branding, Personal Development, Social Media

Last night I presented a program on how to encourage lawyers to use LinkedIn more effectively for the New York LMA MarTech SIG Group.

It was my first time back…

15 Reasons Why Your Law Firm Should Use Social Media

By Stefanie M. Marrone on September 10, 2019
Posted in Business Development, Client Development, Lead Generation, LinkedIn, Personal Branding, Personal Development, Social Media

I’m often asked by law firm marketers how they can make the case for why their lawyers and firms should use social media or why it’s worth the time or…

Join Me for an LMA New York Program on How Lawyers Can Enhance Their LinkedIn Presence

By Stefanie M. Marrone on September 9, 2019
Posted in Business Development, Content Marketing, Lead Generation, Legal Marketing Association, LinkedIn, Networking, Personal Branding, Personal Development, Social Media

Tomorrow is my first time back on the speaking circuit since having a tough few months personally – so many people pretend like everything is great in their personal lives…

What’s on my LinkedIn Wish List Today

By Stefanie M. Marrone on September 4, 2019
Posted in Branding, Business Development, Business Referrals, Client Development, Lead Generation, LinkedIn

Hey LinkedIn, you’ve been making great strides for your users, but the holidays are coming and there’s so much more you can do to hit some major pain points. Here’s …

How to Ensure Your Firm’s Social Media Strategy Supports Your Business Development Goals

By Stefanie M. Marrone on September 4, 2019
Posted in Business Development, Business Referrals, Client Development, Content Marketing, Lead Generation, LinkedIn, Personal Branding, Reputation Management, Social Media, Twitter

You only have four months to make a real difference in your business development and marketing efforts from now until the end of the year. Social media success is so…

Remember to Create a Custom LinkedIn URL

By Stefanie M. Marrone on September 4, 2019
Posted in Branding, Business Development, Career Development, Client Development, Content Marketing, Lead Generation, LinkedIn, Marketing, Personal Branding, Personal Development, Social Media

Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn URL. If you don’t, you’ll have a bunch of random characters at the …

Simple Ways to Use LinkedIn to Grow Your Brand and Network

By Stefanie M. Marrone on September 1, 2019
Posted in Business Development, Client Development, Lead Generation, LinkedIn, Personal Branding, Personal Development, Social Media

LinkedIn is the lowest hanging fruit for keeping your professional network warm. It takes little time and effort to use the platform to build your brand and generate leads. Case…

Catch Me on the Road – Upcoming Fall Speaking Engagements

By Stefanie M. Marrone on August 26, 2019
Posted in Branding, Business Development, Career Development, LinkedIn, Social Media

As summer winds down, I’m happy to report that you’ll be able to catch me on the speaking circuit in a number of cities this fall. Some of the dates…

How to Use LinkedIn to Your Advantage

By Stefanie M. Marrone on August 22, 2019
Posted in Business Development, Career Development, Client Development, Lead Generation, LinkedIn, Networking, Personal Branding, Project Management, Social Media

It’s important to link in with the people you meet in person who you consider worthwhile to extend the relationship online. I could dedicate an entire article to this topic…

The Three Components of a Strong LinkedIn Presence

By Stefanie M. Marrone on August 21, 2019
Posted in Blogging, Branding, Business Development, Business Referrals, Career Development, Client Development, Content Marketing, LinkedIn, Personal Branding, Social Media

Always remember with LinkedIn that there are three equally important components to your profile and your presence on the platform:

  • building and maintaining a strong, optimized profile
  • making strategic connections

…

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Stefanie Marrone advises law firms (of all sizes), professional service firms, legal tech and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services

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