LinkedIn has been busy making updates to its company pages with new features to help businesses drive awareness, engage with followers and bring in leads. The platform is prioritizing content
How to Align Your Social Media Strategy to Your Business Development Goals
Developing a social media strategy aligned to your business development goals is critical to ensuring that your content supports your big picture growth efforts, so I wanted to share a
You Need to Know About These New LinkedIn Enhancements to Company Pages
In what is the very best news in the entire world for those of us who manage LinkedIn company pages, you can now edit posts from your mobile device!
This
A Quick LinkedIn Action You Can Take on Your Commute Home to Bolster Your Professional Network
Something so easy that you can do on LinkedIn on your commute home or when you have a few extra minutes to bolster your LinkedIn network is to peruse the
Should I Accept a LinkedIn Request from Someone I Don’t Know or Don’t Know Well?
I get a lot of questions on whether to accept a LinkedIn connection request from someone you don’t know well or don’t know at all. My thoughts on this is
How to Effectively Use Holidays to Your Advantage in Your Social Media and Content Marketing Strategy
Using the holidays in your social media strategy is a clever way to outshine your peers. You can demonstrate that you are a good corporate citizen and show that your
Don’t Make These Mistakes on LinkedIn
There are countless articles on best practices and tips for what to do on LinkedIn, but, I wanted to focus on what NOT to do on the platform because I
Everything You Need to Know About LinkedIn QR Codes
My latest JD Supra article delves into LinkedIn QR codes and how to make them work for you in your branding and lead generation efforts. Take a look: “Why
LinkedIn 101: Master LinkedIn Profile Basics, Build Your Brand and Generate Leads
The quieter days of summer are a great time to make enhancements to your marketing and business development efforts – especially when it comes to your LinkedIn profile. A robust
Member Recap of my 2019 LMA Annual Conference Session on How to Align Your Social Media Strategy with Your Business Development Goals
Thank you to 2019 LMA Annual Conference attendees Sarah Blanchard and Catalina Castro for writing a terrific recap of my LMA19 Annual Conference Session on “Beyond Branding: Aligning Social