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We almost made it through 2020. What a blur. I hope you’ve been marketing yourself and your firm as this is not the year to take a break from marketing, business development and social media.

Even under the best circumstances, it’s incredibly important to ensure your current clients are happy and that you are consistently generating new sources of leads and referrals, as well as visibility.

With the pandemic still looming over our heads and the second wave upon us, this is the time to focus on your ongoing business development and branding efforts.

Here are 25 ideas on how to do that, which involves shifting your strategy from in-person networking and client entertaining to demonstrating client-care and empathy in all you do and having a strong online presence and thought leadership platform.

I’ve been profiling “Women Who Wow” all year long – it was supposed to be a series during Women’s History Month but then the world was derailed by the pandemic, and I know so many fantastic women, so I thought why not continue the series all year long? In this installment, learn more about Laura Powers, the Director of Development and Communications at the Philadelphia Bar Association.

I met Laura when we were both elected to serve on the Legal Marketing Association’s inaugural Northeast board, and it was great to work with her – she is collaborative, super smart and fun to work with. Learn more about Laura.