It’s really important to know what your competition is doing in today’s crowded market. They can help you enhance your marketing and business development efforts. Your competitors give you inside
11 Ways Law Firm Associates Can Strengthen Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. If you are a law firm associate or junior partner who has lost momentum on building
How to Write a Great Social Media Bio
Your social media bios are others’ first impression of you and your brand.
A professional bio on a social network is an introduction – a foot in the door so
Should You Keep Your Personal and Professional Social Media Profiles Separate?
As you are building your personal brand on social media, you will need to decide whether you should keep your personal and business accounts separate.
There is no right
Five Small Yet Impactful Actions to Take on LinkedIn Today
I talk about the professional benefits of LinkedIn all the time – for years in fact – and there’s never been a more important time to make LinkedIn part of
10 Ways to Get More Engagement on Your LinkedIn Posts
I talk a lot about the importance of being active on LinkedIn, but it’s not enough to have a killer LinkedIn profile and a lot of connections, you must be
How to Grow Your LinkedIn Network During Social Distancing and Beyond
While social distancing has made it more challenging to build relationships that will turn into referrals and new clients, it is not impossible, thanks to social media, particularly LinkedIn.
Your
Why You Must Google Yourself Regularly and Protect Your Online Professional Brand
Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, friends, family members, even a potential romantic partner – the list goes on. But most professionals aren’t regularly conducting Google searches on their own names, which is extremely risky in managing your online reputation and professional brand.
The lines between our personal and professional lives are getting blurrier by the day in today’s hyper-connected digital world. As a result, it’s imperative to take cautionary steps to protect your professional reputation and brand, while also embracing social media as a necessary networking, business development and branding tool, especially in today’s environment. Here’s how.
New LinkedIn Feature: How to Share Someone’s Profile (or Your Own Profile) with Your Connections
I wanted to dedicate a post to a newish LinkedIn feature that enables the platform’s users to spotlight other members of their LinkedIn network by sharing someone’s profile with their
10 Easy Ways to Use Social Media to Build Your Business and Brand
Here are 10 quick tips on how to use social media to build your business and brand for any size company or individuals looking to enhance their profile, which you