It would be great if after hitting “publish” on a new piece of content that your connections will notice it and it will be widely read. But in reality, it
How to Use Your Firm History to Build Your Brand and Business
Many of you work at firms with vibrant, extensive histories and no shortage of retired lawyers who would be more than happy to speak to you about the history of
Nine Ways to Enhance the Reach and Networking Power of Your Content
It has never been more important to use social media and content marketing to connect and inform, especially now during COVID-19 distancing. That being said, it’s only worth using social
Women Who Wow: Nancy Slome
The next woman who wows is Nancy Slome of the Lawyers Biography Service. I have known Nancy for years and have always been impressed with her knowledge of the legal industry, her kindness, authenticity and resilience. Learn more about her in this Q&A.
Check Out My PLI InSecurities Podcast on Business Development and Marketing for Lawyers
I am thrilled to be featured in a recent Practising Law Institute (PLI) #inSecuritiesPod podcast along with the brilliant Deborah Farone.
In the podcast, Deborah and I discuss the
20 Ways to Add More Happiness to Your Every Day
I don’t know anyone who wouldn’t like to find more happiness in their daily lives.
Self care is so important, especially now. A wise friend of mine told me that sometimes happiness is a choice you need to make and that it won’t always come easy. We still need to try. Here are some ideas that I hope inspire you on adding more happiness to your life.
How (and Why) to Create a Custom URL for Your LinkedIn Profile
Here’s an easy and essential LinkedIn tip that everyone should do ASAP – create a custom LinkedIn profile URL.
Why? A custom URL will enable you to use your LinkedIn
How to Write Stronger Client Alerts and Blog Posts
As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to
11 Ways Senior Law Firm Associates and Junior Partners Can Build Their Business and Brands
It’s a challenging time for everyone in terms of generating new business right now. Some clients are reluctant to engage with outside counsel and certain matters have been put on hold with the world being in such flux.
If you are a senior associate or junior partner who has lost momentum on building your book of business and/or brand due to the pandemic, or you’re just starting to think about developing new business, I have a few ideas. Consider doing these now to lay the groundwork, put yourself in a strong position in the future when it comes to lead generation.
What to Wear While Working From Home for the Foreseeable Future
The last three months have been a blur in so many ways. We’ve had to adapt to a new way of life, and that has involved stay-at-home and not getting