If you have never been let go from a job at some point during your career, consider yourself incredibly fortunate.
I recently wrote an article, “It’s Okay to Fail Sometimes – Your How-To Guide After Getting Fired or Let Go,” because a few friends of mine have recently lost their jobs and their news brought me back to the important lessons that I learned as a result of being let go myself. The article goes into what to do right after it happens and then the days and weeks afterwards.
Recently, social media strategist Spencer X. Smith (if you’re not following him you should!) said something on LinkedIn that really resonated with me.
It was about the idea of using your social media platforms and reach to promote the successes of others vs. only posting about yourself (or “me-centric” posts), and he talked about the fact that each of us has the ability to do this within our own networks to significantly strengthen our professional relationships.
Harnessing the power of your own social media platforms to promote others and build stronger relationships and your brand is actually very easy and incredibly worthwhile.
I am thrilled to be in this new Legal Marketing Association video series featuring members from all over the regions on why you should advocate, attend, celebrate, connect, join and
My friend Jay Harrington often speaks my language on social media and content marketing topics – but especially in his recent post on how lawyers can use LinkedIn to harness business development success. If you aren’t yet following him, you should! And if you like this topic, join me and Jennifer Simpson Carr at the LMA Annual Conference where we will be presenting a deep-dive workshop on this very topic on day two of the LMA Annual Conference on Wednesday, April 10 at 1:30pm at our program on “Beyond Branding: Aligning Social Media Strategy with Business Development Goals” – we promise two hours of interactive, useful takeaways for marketers of all levels and firm sizes.
There are countless articles on best practices and tips for what to do on LinkedIn (including quite a few by yours truly), but I wanted to focus on what not to do on the platform because I see so many LinkedIn users – who are often very successful business professionals – make the same mistakes over and over again. I thought I would jot down a quick list of what not to do on LinkedIn in the hopes that it would prevent future gaffes on the platform. So many people set up LinkedIn profiles but don’t really know what to do with them. In some ways, I think it’s more important to know what not to do on LinkedIn. It’s never too soon or late to start learning how to use LinkedIn to build your professional brand!
I hope that you did great things on the marketing and business development fronts in 2018. With the new year here, we get a great new opportunity to start fresh and add new strategies and tactics to our marketing mix. My new JD Supra article “16 Easy Ways to Enhance Your Business Development, Social Media and Branding Efforts in 2019” provides actionable ideas in the business development, social media and branding areas to incorporate in your marketing and lead generation efforts in 2019 regardless of your firm size or budget.
The tips include: getting to know your clients better, setting achievable business development goals for yourself, creating a target list, incorporating evergreen content into your social media strategy, refreshing your biography several times per year, providing personalized, value-added content to clients and contacts, being more active on the conference circuit, getting to know your clients better, becoming a smarter networker, developing a smart and inexpensive visual content strategy, becoming a LinkedIn master and more!